From the course: Content Marketing Strategy for Product Marketers
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Integrate emerging technologies
From the course: Content Marketing Strategy for Product Marketers
Integrate emerging technologies
AI can analyze data, predict trends, personalize content, and even create content. But did you know it can help you understand your audience better and deliver more relevant, personalized experiences? In this lesson, you'll learn how to integrate cutting-edge technologies like AI and augmented reality into your marketing strategy. By the end, you'll be ready to innovate and captivate your audience, setting you up for product marketing success. Begin by using AI analytics tools such as Google Analytics with AI features, HubSpot or Salesforce Einstein to analyze customer data. Connect your data sources, track key performance indicators, and adjust your content strategy based on insights to better meet your audience needs. When you use this targeted approach, it increases engagement and conversions by delivering relevant content. Or you can develop an augmented reality, or AR app, to allow customers to visualize your products in their environment. If you really want to submerge into…
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