CMO Foundations: Measuring Marketing Effectiveness (ROI)
With Drew Boyd
Liked by 1,907 users
Duration: 43m
Skill level: Beginner
Released: 9/26/2018
Course details
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)—and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Sarita Tripathy
Sarita Tripathy
Product Marketing Head - Amaze | Cloud | Data & AI | B2B SaaS Product| Driving Growth with Strategic Partnerships @ Hexaware Technologies
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Swathi Pangala
Swathi Pangala
l M.tech l Metallurgy & Material Science Specialist l FEMA l CMO l Strive for Deep driven - Innovation in business l R & D l Quality(QA/QC) l DOE l…
Contents
What’s included
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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