From the course: Cause Selling: The Secret to Nonprofit Donations
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Key tips
From the course: Cause Selling: The Secret to Nonprofit Donations
Key tips
- There's incredible potential for social media to become an even more powerful tool for finding, engaging, and inspiring donors. Your social media post can go a long way towards showing people you understand their needs and represent a mission they want to support. I'm going to walk you through five key tips when using social media activity, to successfully engage prospects and donors, regardless of the platform. Number one. Post at least once a week to create a reliable social media presence. This consistency will help you create a following, and users will look forward to your posts. Number two. Use inspiring visual content. Videos are worth the investment, as they result in 12 times more shares than text and images. Use a mix of photos, videos, and texts, to keep your content vibrant, and excite donors and prospects, to want to learn more. Use engaging call-to-action phrases in posting such as, "Please help…
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