Introduction to the content editor - Shopify Tutorial

- [Instructor] Before we get to adding content, I'd like to step into the content editor and give you a little tour. So from my admin page, under Sales channels, Online Store, here we've got a link to Blog Posts and Pages. We'll start with Pages. This is where you can find all the pages for your site. Now, right now, I only have one, and that's this Contact page that was automatically created for me when I set up shop. Let's add a new page. There's a few things going on here that I'd like to go over with you. For starters, we've got the page title. This can be anything you want, but obviously, it should be relevant to the content you're creating. So if this were an about page, you'd title it something like About or About Us. I'll just say Test to get started. Next, you can add page content. This is a basic editor that looks similar to just about any word processor. You can select formatting for any text that you enter. Do things like change the color. You could link text, insert a table, an image, a video, or even clear formatting. So for instance, let's select this bit of text that I colored red, and Clear formatting. And it goes back to basics. Now, if you're feeling really crazy, you can use this little icon to toggle between editor mode and HTML source mode. I don't recommend that unless you're familiar with editing HTML. I also want to call out this formatting option here to designate text as a paragraph, a heading, level one through six, or a block quote. Headings play an important role for both your content's accessibility and SEO. Headings follow a specific hierarchy and are used to add structure to your content. Any given page should only have a single H1, and that's likely going to be your page title. So let's say I have a page titled My Favorite Recipes, and on that page I'm sharing recipes for breakfast, lunch, and dinner. Those would be my H2s. From there, let's say that individual recipes are my H3s. And from there maybe my H4s are the ingredients and instructions for a particular recipe, and so forth and so on. Now, when you're in the editor, it might be tempting to use a particular heading because you like that font size. Please, please don't do that. It's bad for humans reading your content and it's bad for SEO. Use headings to structure your content and use your theme's typography controls to manage things like font size. Now, speaking of SEO, you can see a preview of what this page would look like in a search engine. Now, speaking of SEO, you can see a preview of what this page would look like in a search engine result. It'll automatically pick up what you have for a title and content, but you could click this Edit link to customize that. You'll also note this URL and handle. While you can't edit the base URL, you can modify the handle or slug for a particular page. I'd suggest letting this default to your page title, but you could change it if you want. Just be careful that if you've already published a page and then go back and change the handle, that could break any links pointing to the original handle. Next up, we have this Visibility panel, and this is cool because you can set a page to be hidden if you don't want to show it or even schedule it to become visible at some future date and time. That could come in handy if you want to create a page for a promotion ahead of time and then schedule that content to go live when appropriate. The last thing I want to point out here is this Theme template. You can select which template is used for any given page. I'm just going to leave this as Default for now. We'll go ahead and discard this test. And now that we've familiarized ourselves a bit with this content editor, it's time to get in here and start adding content.