From the course: Branding Strategy: Define Your Creative Edge

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Plan your content

Plan your content

From the course: Branding Strategy: Define Your Creative Edge

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Plan your content

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- [Instructor] Once you know what platform works best for you, you want to plan ahead. You want to make a habit of planning ahead because it really helps you out in the long run. It gives you peace of mind. It also helps you know what content to post, for instance, you know you want to post, let's say, client success stories or tips or behind-the-scenes, then you'll be able to really plan and structure your content in a great way. You want to gather your assets in one centralized location to keep you organized. That way, you know where to go to grab your photos or illustrations that you're going to use for your post. With a plan in place, you can create consistency, which is powerful because it'll help you feel more confident as you are posting. You're going to be able to measure your results. The more you post, the more data you can gather from what is working and what isn't. And you're going to be able to get organized. This is such a great way for you to build this habit and keep…

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