From the course: Brand Strategy: Management of Your Brand Reputation

The power of positive brand reputation

From the course: Brand Strategy: Management of Your Brand Reputation

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The power of positive brand reputation

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- You only have one opportunity to make a solid first impression, so why leave it to chance? Whether you're deciding which restaurant to eat at, airline to fly, stroller to purchase, or bank to open an account with, you're likely to take each brand's reputation into consideration when making your decision. In today's hyper-connected digital society, consumer decisions go beyond the opinions of friends and family. 88% of customers put as much weight on online reviews as they would on personal recommendations. So let's refine your winning brand strategy to generate more trust, community engagement, sales, and brand love from both your employees and your customers. Hi, I'm Chelsea Krost, millennial expert, branding and marketing strategist, and a top performing LinkedIn instructor. Over the past 15 years, I have coached individual thought leaders and startups to build their brands, and worked with Fortune 500 companies like Cosmopolitan magazine, Kotex, and Intel to elevate their digital brand presence, social media engagement, and influencer marketing activations for online and offline events. In this course, we'll dive into how to increase consumer trust and cultivate compelling testimonials, and how to strengthen your employee advocacy and customer service efforts. I'll share how to enhance your brand's content marketing and social media strategy to create an engaged online community of loyal customers. The power of brand strategy and reputation management can make or break an individual thought leader or business. let's put in the work today to set you apart from the competition.

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