From the course: Brand Redesign: Small Business
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Final brand assets - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Final brand assets
- [Instructor] Up to this point in the creative process, we've been using raw colors. We have the overall design locked in and finalized, but the branded colors need to be addressed before we can produce the final brand asset resource files we'll give to the client. So this makes up the entire brand system, all the various pieces that are going to be provided as final art on this brand redesign. Now, when it comes to colors, we've been working in these raw colors here, and they work great on screen and they work great through the comping process and the building process for our art to get it to a point that we could present to a client to sign off on it. But now we need to make sure that we can dial this in using Pantone process colors as well. So you can see in this middle column here, we have the design, and we've picked associated Pantone process colors that represent the blue here, we're using 287 color process color here, and for the gray we're using Cool Gray 4 for that color…
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