Brand Design Foundations
With Sean Adams
Liked by 2,748 users
Duration: 2h 34m
Skill level: Beginner
Released: 12/2/2021
Course details
Everyone knows the importance of great branding, but how do you build a brand from scratch? In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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YEASIN ARAFAT
YEASIN ARAFAT
We Enhance Brand Communications to Accelerate Success for Bold Business Leaders | Brand Development | Identity Systems & Guidelines
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Contents
What’s included
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
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