Agile Marketing Foundations
With Chris DallaVilla
Liked by 1,627 users
Duration: 1h
Skill level: Beginner + Intermediate
Released: 12/5/2017
Course details
By adopting agile marketing principles, you can run projects that have a greater impact and improve over time. In this course, marketing expert Chris DallaVilla shares the relevant principles of agile marketing, and explains how to use this approach in your own organization. Chris goes over the core values of agile marketing, and shares different workflows that you can tailor to your organization. He also highlights how data plays an important role in validating your direction and strategy, as well as measuring results. Finally, he covers standard project management roles—and how they work in agile marketing—and shows how to create a backlog, plan sprints, and put together a marketing roadmap.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Paul De Leonardis, M.B.A
Paul De Leonardis, M.B.A
Marketing Digital & Traditional | Strategy & Planning | Client Service & Relationship Management | Events & Sponsorships | Project Management
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Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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