Advanced Product Marketing
With Jonathan Chang
Liked by 3,011 users
Duration: 40m
Skill level: Advanced
Released: 8/13/2019
Course details
At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
Skills you’ll gain
Meet the instructor
Learner reviews
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Courtney Greenwood
Courtney Greenwood
GTM expert | Launch Strategist | Product Marketing Maven | Product Evangelist | Customer Journey Explorer
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Uddipan Doley
Uddipan Doley
Senior Marketing Manager | Marketing, Product Marketing, Sales Management
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Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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