A Design Thinking Approach to Putting the Customer First
With Big Think
Liked by 6,488 users
Duration: 27m
Skill level: Intermediate
Released: 5/31/2019
Course details
The success of a product or service goes beyond the bottom line. Customer satisfaction should be the primary goal of any business. Design thinking is a tool that leading organizations use to put their customer first. In this course, leaders from companies like Procter Gamble, Spanx, and Netflix explain how to apply a design thinker’s methods to customer experience and product development. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure. Plus, get tips to incorporate design thinking into your everyday life.
This course includes videos from:
A.G. Lafley, president and CEO of Procter Gamble
Tim Brown, CEO of IDEO.org and a leading voice on the value of design thinking
Sara Blakely, founder and owner of Spanx
Todd Yellin, vice president of product innovation at Netflix
Matt Dixon, global head of salesforce effectiveness at Korn/Ferry International
Note: This course was produced by Big Think. We are pleased to host this content in our library.
Skills you’ll gain
Meet the instructor
Learner reviews
-
Pushpa Dileep
Pushpa Dileep
Counselor at IDP Education Ltd
-
Patrick Adjei
Patrick Adjei
Machine Operator, Unilever Ghana
-
Anderson Dias Cosmo
Anderson Dias Cosmo
Pharmaceutical Technology Coordinator | Coordenador de Tecnologia Farmacêutica (Validação & Transferência de Tecnologia) | MSD Saúde Animal
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 1 quiz
- Learn on the go Access on tablet and phone