Lyric Westlund

Lyric Westlund

Behavioral Neuroscience @ Northeastern

Perrysburg, New York, United States
581 followers 500+ connections

About

Driven Problem-Solver | Innovation Enthusiast | Lifelong Learner

I’m a 4th year Behavioral Neuroscience student with a passion for turning complex ideas into real-world solutions. I’ve worked in wet-lab research, supported tech entrepreneurs, and studied abroad in Iceland and Italy—all of which have given me a unique perspective on health, technology, and global innovation.

🧠 What I’m good at: Interpreting complex data, spotting potential, understanding biological driving factors in behavior, creating impact, and getting things done. Whether it’s in research/academics or business strategy, I excel at making things happen.

❤️ What I love: Learning new things, empowering others, and solving problems that matter. I love figuring out how to bring innovative ideas to life: creating a ground-breaking robotics startup accelerator, becoming a go-to helper (customer discovery research, populating leads, creating connections) to 10 startups, analyzing market trends for Bounce Imaging to support first-responders, and creating a marketing master plan for a student-founded company, Phytabar.

📈 What drives me: Relentless curiosity, a global mindset, the belief that hard work leads to success, all grounded in small town roots. If I could paint a quote on my apartment wall: “Successful people are not gifted; they just work hard and succeed on purpose.” - G.K. Nielson

Up next for me: moving to NYC!! For my third and final co-op, I will be working as a Legal Intern in the Civil Division at the Department of Justice Attorney General's SDNY Office.

Activity

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Experience

  • Phytabar Graphic

    Marketing Team

    Phytabar

    - Present 8 months

    Boston, Massachusetts, United States

    Helping create the foundational marketing plan for a new startup as it launches first product.

    Highlights:
    - Created a marketing master doc for the team, including content ideas, SEO tracking, platform guides, influencer lists, and marketing campaign tracking/ideas
    - Advocated for creating a blog and currently write our posts discussing the health benefits of omega-3s, fiber, sustainable food sources, and more associated with our bar
    - Help create content and run community…

    Helping create the foundational marketing plan for a new startup as it launches first product.

    Highlights:
    - Created a marketing master doc for the team, including content ideas, SEO tracking, platform guides, influencer lists, and marketing campaign tracking/ideas
    - Advocated for creating a blog and currently write our posts discussing the health benefits of omega-3s, fiber, sustainable food sources, and more associated with our bar
    - Help create content and run community engagement for social media platforms, such as TikTok, Instagram, Pinterest, and Facebook
    - Tested strategies to better reach specific target audiences by researching market demographics and behaviors and then experimenting with platforms
    - Created a Pinterest account

  • Bounce Imaging Graphic

    Business Development and Operations Intern

    Bounce Imaging

    - 4 months

    Boston, Massachusetts / Buffalo, New York

    Bounce Imaging is a 360-degree tactical camera system, rated as The Time's Best Inventions of the Year (2012), Best of What's New in Popular Science, One of the 10 CNN Inventions, and Winner at 43North's Accelerator, this camera can be used by multiple users, viewing all directions, simultaneously for safer missions.

    Highlights of my time here:
    - Executed research projects related to fundraising and M&A, providing valuable insights to support strategic decision-making.
    -…

    Bounce Imaging is a 360-degree tactical camera system, rated as The Time's Best Inventions of the Year (2012), Best of What's New in Popular Science, One of the 10 CNN Inventions, and Winner at 43North's Accelerator, this camera can be used by multiple users, viewing all directions, simultaneously for safer missions.

    Highlights of my time here:
    - Executed research projects related to fundraising and M&A, providing valuable insights to support strategic decision-making.
    - Supported sales operations by improving and cleaning the CRM system, including updating and rewriting templates.
    - Conducted market-based research projects to identify growth opportunities, analyze market trends, and develop actionable recommendations to drive revenue growth.
    - Map organizations for better sales flow.

  • MassRobotics Graphic

    Accelerator Operations Associate

    MassRobotics

    - 8 months

    Boston, Massachusetts, United States

    My supervisor and I are developing and executing a brand new accelerator program at MassRobotics. There are ten startups coming in from February to May 2024 to learn, grow, and excel with MassRobotics as their guide. I will be working in operations, planning, and execution.

    Highlights:
    - organized and operated Mentor Week
    - planned ~300 meetings within a 3 day period
    - managed a nonprofit budget
    - created graphics, lookbooks, and event schedules using Canva

  • Roswell Park Comprehensive Cancer Center Graphic

    Research Apprentice

    Roswell Park Comprehensive Cancer Center

    - 6 months

    Buffalo, New York, United States

    Wet lab genetics research in Dr. Gelman's lab at Roswell Park. Working on metastasis, breast cancer dormancy, and AKT substrate signaling projects.

  • Pine Valley Central Junior-Senior High School Graphic

    Substitute Teacher

    Pine Valley Central Junior-Senior High School

    - 1 year 1 month

    South Dayton, New York, United States

    I work in the Elementary School filling in for teachers when they are absent. I follow plans left by the teacher to continue and enforce the students' learning. I provided academic intervention to students in both math and reading disciplines.

  • Cabana Sam’s Sunset Bay Grill

    Cabana Sam’s Sunset Bay Grill

    3 years 1 month

    • Cabana Sam’s Sunset Bay Grill Graphic

      Waitress

      Cabana Sam’s Sunset Bay Grill

      - 1 year 1 month

      Irving, New York, United States

      I work to give friendly and attentive service to customers, while handling to-go orders and answering phone calls.

    • Cabana Sam’s Sunset Bay Grill Graphic

      Hostess

      Cabana Sam’s Sunset Bay Grill

      - 2 years 4 months

      Irving, New York, United States

      I greeted guests, organized tables, handled reservations, answered phone calls, prepared to-go orders, and took parties to their seats.

  • Intern

    Buffalo BioLabs, LLC

    - 3 months

    Buffalo, New York, United States

    I helped run the social media page, did inventory, observed tissue culture processes, washed laboratory equipment, and did possible clientele research.

  • Tri County Country Club Graphic

    Waitress

    Tri County Country Club

    - 1 year 4 months

    Forestville, New York, United States

    I was a server in the restaurant and worked on a beverage cart on the golf course. I made connections with the members and maintained a friendly environment.

  • VILLAGGIO ITALIANO Graphic

    Cashier Customer Service

    VILLAGGIO ITALIANO

    - 4 months

    Silver Creek, New York, United States

    I handled to-go orders and prepped delivery orders during the COVID months where indoor seating was not an option.

  • Tree Planter and Customer Service

    Dixieland Tree Farm

    - 2 years 7 months

    Irving, New York, United States

    I planted trees in the summer months and then worked at the farm during the Christmas season. I helped guests find what they were looking for, used a chainsaw to cut down trees, used four-wheelers to collect trees, and then bailed the trees.

Education

  • Northeastern University Graphic

    Northeastern University

    Bachelor of Science - BS Behavioral Neuroscience 3.9/4.0

    -

    Activities and Societies: Writer for Her Campus and NU Sci Magazine. Member of CHAARG - "Changing Health, Attitudes, and Actions to Recreate Girls"

    Winner of the 2024 Science Connects to Innovation Scholarship for my ideas in bringing entrepreneurship into the College of Science program.
    Dean's List Student
    Study Abroad
    - Geological and Sustainability Field Study in Iceland (July 2023)
    - John Cabot University in Rome, Italy (September - December 2024)

Licenses & Certifications

Volunteer Experience

  • Life Science Cares Boston Graphic

    Programs Team Volunteer

    Life Science Cares Boston

    - 5 months

    Poverty Alleviation

    I am writing SOPs, creating copies for newsletter/media, and helping with operations of a backpack back-to-school fundraiser for students in the Boston area.

  • MyAtlas Graphic

    Ambassador

    MyAtlas

    - Present 9 months

    Science and Technology

    I am one of the first ambassadors for MyAtlas, a new application that utilizes digital biomarkers to provide data-driven approaches to behavioral health. I'm super excited about this platform and I can't wait to see what it can be.

Courses

  • Biochemistry

    BIOL3611

  • Biochemistry Lab

    BIOL3612

  • Calculus and Differential Equations - Biology 1

    MATH1251

  • Calculus and Differential Equations - Biology 2

    MATH1252

  • Cults and Sects

    PHIL2390

  • Environmental Science Field Seminar Abroad

    ENVR5202

  • First-Year Writing

    ENGW1111

  • Foundations of Biology

    BIOL1107

  • Foundations of Psychology

    PSYC1101

  • General Chemistry

    CHEM1161

  • Genetics and Molecular Biology

    BIOL2301

  • Geologic Field Seminar Abroad

    ENVR5201

  • Inquiries in Biological Sciences

    BIOL2299

  • Introduction to Philosophy

    PHIL1101

  • Introduction to Sociology

    SOCL1101

  • Organic Chemistry 1

    CHEM2311

  • Organic Chemistry 2

    CHEM2313

  • Physics for Life Sciences 1

    PHYS1145

  • Psychology of Crime

    CRIM3040

Honors & Awards

  • Science Connects to Innovation

    Northeastern College of Science

    Awarded a one-time $5,000 scholarship for my ideas on creating a stronger entrepreneurship environment in the College of Science.

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