Create ads for an Accelerate campaign

Last updated: 3 months ago

You can add more ads to your Accelerate campaign by creating new ads or browsing from your existing content. When creating a new ad, you can choose to draft it with AI, review and edit it, and then save it to your campaign. You can also use Microsoft Designer to generate a new image or customize an existing image for your ads.

Accelerate is currently available for website visits and lead generation campaigns with single image ads.

Who can use this feature?

You must have super admin, content admin, or Sponsored Content poster access on your ad account's Page and creative manager access or higher on your ad account to add ads to an Accelerate campaign. 

To add ads to your Accelerate campaign, you must either create a new Accelerate campaign or edit an existing Accelerate campaign.  

Create a new ad

To create a new ad for your campaign:

  1. From the review page of your Accelerate campaign, scroll to the Ads section.

  2. Click the Create ad  dropdown menu and select Create new ad.

    • If there aren’t any ads in the campaign, click the Create new ad button instead. 

  3. Optional: Click the Draft with AI button to generate a draft of your ad’s introductory text and headline. Accelerate also suggests an image by using AI to score and rank images from your media library and Shutterstock.

  4. Add, review, or edit the following parts of your ad:

    • Introductory text - Enter or change the text in this field to manage what text is displayed above your ad’s image.  
    • Headline - Enter or change the text in this field to manage what text is displayed below your ad’s image. 
    • Image - Click the dropdown menu to upload an image, use a free Shutterstock image, browse your media library, or remove the image. You can also click the Customize button to open Microsoft Designer and create a new image or customize your image.  
    • Description (optional) – Enter or change the text in this field to add a description. The ad description provides more info to people who see your ad. The ad description will not be visible in most scenarios and only appears for a small portion of LinkedIn members, such as those viewing it on the LinkedIn Audience Network (if enabled). 
    • Call to action – Use the dropdown menu to select from available call-to-action buttons. 

  5. Optional: Create more ads for your campaign by clicking the Create new ad button on the left side of the pop-up window.

  6. Optional: Preview how your ad will appear on different devices by clicking the dropdown menu below Preview on the right side of the page.

  7. Click the Apply button to add the ads to your campaign.

Browse existing content

To browse from existing content to select from your Page’s posts and previously created ads: 

  1. From the review page of your Accelerate campaign, scroll to the Ads section. 

  2. Click the Create ad  dropdown menu and select Browse existing content.

    • If there aren’t any ads in the campaign, click the Browse existing content button instead. 

  3. Use the Source and Content type dropdown menus to filter the content shown. 

  4. Select the checkboxes to the left of the ads you’d like to add to your campaign. 

  5. Click the Sponsor button in the lower-right corner. 

When you’re ready, you can launch your new campaign or save changes to an existing campaign. Your ads will be reviewed and, if approved, are displayed based on your campaign settings. We strive to review ads and forms as soon as possible and usually within 24 hours.

Here's a tip

You can see how your ad will appear in the feed by clicking the  More icon and then Show in feed. A new tab will open in your browser that shows how your ad could appear in someone’s feed.

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