Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. The ads are seen on desktop and are tailored to individual members based on their LinkedIn profile data, like profile photo, company name, or job title.
You can also add an optional custom background.
Assets required:
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Ad description (above images): Use up to 70 characters, including spaces. Your text is not automatically translated.
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Ad headline (below images): Use up to 50 characters, including spaces. Your text is not automatically translated.
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Ad name (optional): Name your individual ad. Use up to 255 characters, including spaces.
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Company name: Use up to 25 characters, including spaces. Your organization’s name is displayed when a member moves their cursor over your logo.
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Company image: Minimum image size: 100 x 100px for JPG or PNG
Note: Smaller company logos may appear pixelated and may not perform as well. Larger company logos will be reduced to 100 x 100px. Company logos that are not square will be reduced so that the largest dimension fits. -
Call-to-action (CTA) button text: Use up to 18 characters, including spaces.
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Landing page: Supports third-party click tracking destination URLs (via tracking parameters or redirects)
- If you add URL parameters for third-party tracking, do not use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL.
- Some special characters (for example: < > # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they may not be supported in all browsers. If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder like this one: http://meyerweb.com/eric/tools/dencoder/. Then, copy your results and replace the original query string in the URL. This should resolve the issue.
- URLs for Spotlight ads cannot exceed 500 characters.
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Custom background image (optional): The image must be exactly 300 x 250px and 2MB or less.
Note: This format removes the ad description and member profile image. The white portion of the ad measures 276 x 148px.
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Clicks anywhere on the ad (background, text, CTA, etc.) redirect to the designated URL.
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When member profile images are not available, but intended, the company logo will be centered on the ad and the profile image will be removed.
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When member names are not available, "LinkedIn Member" will be used.
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Third-party click tracking for destination URLs is supported.
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Third-party impression tracking is supported for Google Marketing Platform (formerly Google Doubleclick).
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Learn more about how to set up and manage third-party tracking.
Learn more about the other Dynamic Ad formats, follower ads and jobs ads.