Company Page audiences are an option within Matched Audiences that allow you to retarget LinkedIn member accounts that engaged with your LinkedIn Page.
When creating a Company Page audience, you can choose how recently member accounts in the audience engaged with your Page. You’ll also be able to choose whether member accounts in your audience:
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Visited your LinkedIn Page.
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Clicked on a call-to-action button in the header of your LinkedIn Page, such as the Follow button.
Your ad account will need to be associated with a LinkedIn Page to create a Company Page audience. You‘ll also need access to both the ad account and LinkedIn Page. The permissions needed are:
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Creative manager access or higher on the ad account.
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Super admin, content admin, or Sponsored Content poster access on the LinkedIn Page.
Important to know
Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our best practices for LinkedIn Ads audience targeting.
To create a Company Page audience:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu, then click Audiences.
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Click the Create audience
button, then select Matched Audience. -
Select Company page, then click Next.
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Name your audience.
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Select how member accounts in the audience engaged with your Page by choosing between:
- Member accounts that visited your organization Page
- Member accounts that clicked a call-to-action button in the header of your LinkedIn Page
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Choose the time range of when your audience engaged with your Page. You’ll be able to select from 30, 60, 90, 180, or 365 days in the past.
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Click Create.
Your Company Page audience will need to match at least 300 member accounts to be used in your campaign targeting.
Learn more