As an advertiser, you can use conversation assets to help you start conversations with professionals and business decision-makers using LinkedIn Messaging on both desktop and mobile devices. Conversation assets are a form of native advertising displayed to a target audience through LinkedIn Messaging. Conversation assets are only available for click-to-message ad campaigns.
Important to know
We're gradually releasing new objectives for click-to-message ad campaigns to better align with business objectives and to ensure LinkedIn can scale to other ad formats and objectives for click-to-message ad campaigns. As a result, from late August 2024, we’ve made the following changes:
• The messaging objective is no longer available in Campaign Manager.
• You can’t edit existing click-to-message ads that use the messaging objective. However, you can turn ads on or off, and make campaign and campaign group edits.
• You can’t create click-to-message ads using the messaging objective, but you can create click-to-message ads using either the website visits or lead generation objectives with single image ads.
• You can’t duplicate a click-to-message ad campaign that uses the messaging objective.
See the Messaging objective is no longer available article for more information.
Conversation assets help you reduce the time it takes to market your click-to-message ad campaigns as you can create them ahead of time and use them when needed. With conversation assets, you can set up multiple call-to-action (CTA) buttons and encourage engagement with more information in the next message.
Conversation assets can be reused across multiple click-to-message ad campaigns. You can also duplicate a conversation asset to implement modifications for different click-to-message ad campaigns. You can't edit a conversation asset in an active campaign. If you want to edit a conversation asset after the click-to-message ad begins to serve, you must pause the existing ad and create a new one.