Create a retargeting audience using Website Actions in Campaign Manager

Last updated: 2 days ago

With Website Actions, you can set up new conversions and build retargeting audiences without requiring additional setup or code. Using the Insight Tag, Website Actions automatically collects and tags the actions potential buyers perform on the web pages where the Insight Tag is installed. 

Create a new retargeting audience from your Website Actions page in Campaign Manager to use in an existing or future campaign. 

When you choose to create retargeting audiences based on Website Actions, you can:

  • Choose multiple actions to create a wider audience. For example, you can choose to create an audience based on sign ups, demo requests, and chats.
  • Experiment with different actions to identify the audience segment that delivers the best results. For example, you can build audiences based on different calls-to-action and steps along the funnel.
  • Exclude specific behaviors from your audience for better results. For example, you can create an audience based on demo sign-ups and exclude them from your consideration stage campaigns.

Create a retargeting audience on the Website Actions page

  1. Go to your ad account in Campaign Manager.

  2. Click Data on the left menu, then click Website actions.

  3. If you have more than one domain, select the relevant domain from the Domain dropdown menu in the upper-right corner.

  4. Click Button clicks or Page visits at the top and select the checkbox next to the actions you’d like to retarget your audience by. You can choose more than one action.

  5. Click Create audience.

  6. Name your audience and select a lookback window.

  7. Review the actions selected. You can add or remove actions.

  8. Click Next step.

  9. Review your audience. In some cases, LinkedIn will recommend including additional buttons or pages in the audience you're creating. You can choose one or more of the suggested actions and add them to your audience.

  10. If you’d like to create a filter, click Add filters . From here, you can:

    • Select the circle next to Exclude pages or Track only specific pages. Choose Equals, Starts with, or Contains to exclude or track a specific URL.
    • Select the checkbox next to Track only buttons that submit a form to only track form submissions.

  11. Click Agree & Create in the bottom right. 

After you create your retargeting audience, it'll automatically be added to the Audiences page in Campaign Manager. It can take up to 48 hours for LinkedIn to process your new audience.

Here's a tip

The suggestions to add buttons or pages when you’re creating your audience are based on actions with a similar context and outcome and can help you widen the audience you wish to retarget. For example, you can create a high-intent audience based on actions like sign up, demo request, and chat.

Create an audience from an existing Website Action-based audience

After you create a Website Action-based retargeting audience, you can use it as a template to create a new audience:

  1.  Go to your ad account in Campaign Manager.

  2. Click Data on the left menu, then click Website actions.

  3. Click Website Actions in use at the top.

  4. Choose the audience you’d like to use as a template.

  5. Click the Create button and choose Create another audience from actions.

  6. Make updates to the audience and click Agree & Create.

Tips when creating a retargeting audience from your Website Actions

  • You can create a retargeting audience from both button clicks and page visits. 
  • It can take up to 48 hours (on a rare occasion, longer) for your audience to process and deliver. Your campaign will start serving once the audience has processed.
  • You can select one of four lookback window options: 30, 60, 90, or 180 days.
  • Once you’ve created a retargeting audience from your Website Actions, it will automatically refresh for your lookback window when you set up a campaign. 
  • Once you select a website domain for your Website Actions, it will be the default selection when you create a conversion or audience. You can change the domain using the dropdown menu at any time.
  • You can also create a retargeting audience based on Website Actions on your Audiences page in Campaign Manager.

Important to know

Consistent with our terms, the Insight Tag should not be installed on web pages that collect or contain Sensitive Data. This can include pages offering specific health-related or financial services or products to consumers.  

 

For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, or business-to-business pages directed only to organizations and financial or healthcare professionals, but should not be included on consumer pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page.  

 

This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data. 

Related tasks

Learn more