These guidelines are provided to help advertisers comply with LinkedIn’s Ad Policies when advertising healthcare-related products, services, and matters. Advertisers are responsible for understanding and complying with all applicable laws, regulations, and industry codes pertaining to their ads.
Ads must meet the following requirements:
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Prescription drug advertisers must have prior authorization to serve ads on LinkedIn. If you're not an authorized advertiser, reach out to your LMS representative for details.
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Ads must target within the United States or Canada only.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Ads for prescription drugs may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
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Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
Ads must meet the following requirements:
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Over-the-counter drug advertisers must have prior authorization to serve ads on LinkedIn. If you're not an authorized advertiser, reach out to your LMS representative for details.
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Ads must target within the following jurisdictions: Australia, Austria, Brazil, Canada, Czech Republic, France, Germany, Hungary, Hong Kong, India, Italy, Japan, Kenya, Mexico, Netherlands, New Zealand, Norway, The Philippines, Poland, Portugal, Russia, Slovakia, South Korea, Spain, Sweden, United Kingdom, or the United States. Advertisers are responsible for understanding and complying with all applicable laws, regulations, and industry codes pertaining to their ads.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Ads for over-the-counter drugs may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
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Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
Ads must meet the following requirements:
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Pharmacy and telehealth service advertisers must have prior authorization to serve ads on LinkedIn. Ads must originate from LegitScript-certified or NABP-accredited advertisers. If you're not a LegitScript-certified advertiser in the United States, please visit the LegitScript certification page to apply for certification. If you are already LegitScript-certified in the United States or NABP accredited, reach out to your LMS representative for details.
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Ads must target within the United States only.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Pharmacy and telehealth service ads may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
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Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
Ads must meet the following requirements:
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Ads must target within a jurisdiction where it is legally permissible.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Ads for medical devices may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
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Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
Ads must meet the following requirements:
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Ads must target within the United States only.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Ads for clinical trial recruitment may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
-
Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
Ads must meet the following requirements:
-
Ads must target within a jurisdiction where it is legally permissible.
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Ads must be targeted at healthcare-related professionals. See the healthcare-related professional targeting section below to learn more. Ads for vitamins and dietary supplements may not be targeted at consumers or a general audience.
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Ads must not target members under 18 years of age.
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Ads must not promote the sale or use of opioids, anabolic steroids, or other unsafe products or substances on our prohibited list.
LinkedIn also accepts unbranded healthcare and disease awareness ads. Reach out to your LinkedIn representative for more information.
LinkedIn is a professional network where members come to connect, learn, and share news related to their profession. For certain healthcare ad types, ads must be targeted to healthcare-related professionals and must be relevant to their work.
Healthcare-related professionals are generally defined as any person (or entity) associated with the healthcare industry or the provision of health-related services, advocacy, research, or policy development related to healthcare.
All ads must comply with LinkedIn’s Advertising Policies, applicable terms, and all applicable laws, regulations, and industry codes. We reserve the right to reject, approve, or remove any ad for any reason in our sole discretion.
We're beginning to introduce consumer healthcare ads in the United States and Canada for a select group of healthcare customers, and we'll evaluate the experience for members and customers in the months ahead to determine if we'll offer this advertising option more broadly. Website retargeting is prohibited for all advertisers onboarded in the program. We do not permit or serve such ads in Connecticut, Nevada, or Washington state.
Learn more