Who can use this feature?
This feature is currently being tested, and we’re gradually making it available, so you might not have access to it at this time.
Important to know
Boosting a post will turn the post into an ad, and the LinkedIn Ads Agreement will govern your boosted post and your usage of the LinkedIn advertising platform.
As a LinkedIn member, you can boost your posts on the LinkedIn feed to increase your visibility, grow your followers, and get more website clicks. You can select your budget and target audience to boost key posts, increasing visibility to target audiences by selecting from facets including: location, language, job title, job function, company industries, and job seniorities. Here are some frequently asked questions about the feature.
We support boosting for members whose language is set to English. By default, posts will be targeted to English profile users, but we will gradually open up to other languages.
Each boosted post will have its own analytics view where you can see both the organic performance and the paid boosted performance of your posts throughout the five-day boost period. You can find the analytics view by clicking on the post itself, and selecting View analytics.
Your content can be boosted after it's been posted to the feed. You can find options to boost on the post itself from your Activity Tab. All boosted posts are subject to a 24-48 hour review process.
Both old and new posts can be boosted.
Boosting is only available for text, image, article, video and newsletter posts. No job posts, events, documents, polls, or group posts can be boosted currently.
The duration of a boosted post is dependent on the budget and end date selected when the boost campaign is setup.
Currently, you cannot pause a boost once it has started running. If you would like to stop your boost, you can do so by deleting the post.
We’ll use the content of your post to target the most relevant audiences and amplify your post beyond your network.
Posts cannot be boosted in or targeted to areas within the European Union. Post boosting is allowed in all other areas.
Currently this feature is only available for Desktop.
Thought Leader Ads allow company pages to sponsor posts from members they're affiliated with, while boosting allows individual members to boost their own posts.
All boosted posts are reviewed and must adhere to the LinkedIn ads policy. If your ad violates the ads policy, you will receive a notification. You can boost a new variation that aligns with our policies. You will also receive a link to submit an appeal if you believe your ad already aligns with our advertising policies.
You can view your receipts by going to the Ads Module section of the Single Post Analytics page and select the Receipt option.
All posts will be targeted to English profile users by default, but we will gradually open up to other languages.