Add a user to a LinkedIn Ads account | LinkedIn Help

Add a user to a LinkedIn Ads account

Last updated: 9 months ago

You can add a user to your LinkedIn Ads account to perform tasks like viewing, editing, or creating campaigns and ads.

Who can use this feature?

You must be an account manager to add a member to an ad account.

When adding a user to an account, keep in mind:

You can only add members who are your 1st, 2nd, or 3rd-degree connections.
You have to assign them a user role. You’ll choose the role based on what permissions you want them to have on the account.

Important to know

We recommend assigning more than one account manager to your ad account.

To add a member to an ad account:

Sign in to Campaign Manager.
If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown menu.
Click Account Settings on the left menu, then click Manage access.
Click the Add user button at the top of the page.
Enter the name of the user or LinkedIn Profile URL and select the correct name from the dropdown list.
Select a role from the dropdown list.
Click the Add button.

Here's a tip

If people added to your ad account need to create Sponsored Content ads, you’ll also need to add them as a Sponsored Content poster (paid media admin) for your organization’s Page.

Sponsored Content permissions can only be assigned by a LinkedIn Page super admin through a Page or email, not in Campaign Manager.

Related tasks

Learn more

To access or take action in a LinkedIn Ads account, you need to be assigned the correct user role. Each user role grants permission to take different actions in Campaign Manager. User roles can help you manage your ad account by creating a system of tiered access.
How someone is added to an ad account varies depending on if you have Business Manager:
If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.
Read more
Campaign Manager is LinkedIn’s online tool for creating and managing ad accounts and campaigns.

To go to Campaign Manager from your LinkedIn homepage:
1. Click the Work icon from the top-right corner of your LinkedIn homepage.
2. Select Advertise.
  
  The Advertise icon may appear to the right of the Work dropdown. If so, click the Advertise icon in the navigation bar.
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Campaign Manager is LinkedIn’s self-service ad management tool that helps you create, launch, and evaluate the performance of your LinkedIn ad campaigns. The first step to get started with Campaign Manager is to create an ad account.

To create an account as a new advertiser:
1. From your LinkedIn homepage, click Work at the top and select Advertise.
2. On the welcome screen, we’ll suggest the account name, company Page, and currency for your account.
Read more
You need the correct permission on both your ad account and LinkedIn Page to create new ads or to sponsor organic posts. You can send a request for permission directly to Page super admins from the Ads in this campaign page in Campaign Manager.

To create ads in Campaign Manager, you must have the following permissions:
Super admin, content admin, or Sponsored Content poster on the Page associated with your ad account.

Creative manager access or higher on the ad account.
Read more