Suggested posts in feed

Last updated: 9 months ago

Within your feed, you may see a Suggested header above posts. These are posts from outside of your network that LinkedIn believes you might find valuable and relevant.

How we select suggested content

We rely on a variety of signals to select content and decide to whom to display such content. Below are some of the influential signals we rely on when selecting this content:

  • High quality professionally relevant content: Our goal is to suggest to members content that is professionally relevant and high quality, including content discussing: 
    • Professional growth, development, and education; 
    • Being inspired at work; 
    • Professional products or services; and 
    • Education on professional topics (e.g., economics or technology). 
  • Relevant to all members: Much of the content posted on LinkedIn is relevant and informative for the poster’s network, like updates on a job change. However, this content is not relevant or informative for people outside of the poster’s network, so we try to only serve Suggested content that is valuable and relevant to those outside of the original poster’s network by, for example, ensuring the Suggested content provides context for the topic being discussed and is not overly promotional in nature, and ensuring all aspects of the post (e.g., text, images, video) relate to one another. 
  • Feedback: We take into account member feedback mechanisms, including disinterest signals and reports on content. We also may integrate LinkedIn’s own feedback signals, including our review of some content to confirm that it is high quality professionally relevant content.

How we deliver Suggested content to you 

We deliver members Suggested content to share professionally relevant news and information, and we pull from a pool of content that is created by relying on the above signals. From that pool of content, we also do our best to ensure the Suggested content served to you is relevant to you, using information about you and your activity, including: 

  • Past interactions (e.g., comments, reactions, time spent) with content on the platform
  • Your profile information (e.g., job title, profile location, industry), and
  • How likely you are to engage with the content

Your controls over content

If you see a post in your feed that you don’t believe to be high-quality or relevant to you, you can let us know by choosing the  in the upper-right corner of the individual post. Doing so will prevent that specific post from appearing in your feed again.

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