As a LinkedIn Page admin, you can access analytics that provide an insightful look into the followers that have taken interest in your Page. Use your Follower analytics to tailor your engagement strategy with current and prospective followers.
The following analytics are available for your Page followers:
-
Follower highlights shows the number of members who have followed your Page since it was created and the number of new followers in the last 365 days. Any adjustments to the date range will not change the total follower count displayed. The total number of followers is updated once a day. If you subscribe to Premium Company Page, you can also see how many followers came from Premium features.
-
Follower metrics shows how your number of followers has changed over time and can be filtered by time ranges. These metrics can be viewed in aggregate or non-aggregate form. If you turn on auto-invites (only available with a Premium Company Page subscription), you’ll see how many followers came from automatically inviting people who engaged with your content.
-
Follower demographics shows a total breakdown of who’s currently following your Page, using Location, Seniority, Job function, Industry, and Company size data. The top results for each attribute are split out individually, and the remaining results are combined into an Others category. The demographics won't change based on the reporting dates. The total number of followers is approximately rounded, which means it may appear greater or less than the exact number of followers.
Follower demographics will be displayed as a percentage of the total number of unique visitors who view a Page post. Follower analytics will update when a minimum number of unique visitors view a post.
-
All followers shows your current Page followers along with their current place of employment and when they followed your Page. All followers are approximately rounded, which means it may appear greater or less than the exact number of followers. Followers are listed in order of recency. Select People to see members who follow your Page, or select Pages to see other Page followers. If a subscriber came from auto-invites (only available with a Premium Company Page subscription), you’ll see Auto-invited with Premium below the specific follower.
To better support admins with more reliable insights about reach and engagement, inactive accounts, including restricted and hibernated accounts, aren't included in the total number of followers.
Related tasks
Learn more