Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
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With EOY approaching, I have had more time to put pen to paper on some of the BIG advances coming to marketing (and things we are excited about at Zeta Global). While the challenges around "acquire, grow, retain" are universal, we are entering a new world in how these can be met with effective action at lower effort. Taking a page from the TSA: when agentic frameworks see something, they will do something.
As 2024 comes to a close, we're reflecting on the year and the lessons we can learn from it. Our co-founder and CEO, David A Steinberg, discussed some of this year's successes, challenges, and the path forward, with AdExchanger. Read the full interview here: https://lnkd.in/e9T7dyYy
Tis the season for inclusivity, connection, and celebration 💙 At Zeta, our holiday season is rooted in these three things. As a global team, it's important to us to offer the flexibility for everyone to honor their traditions in ways that matter most to them. Learn how we bring these values to life during the holidays with our Director of Culture and Inclusion, Starlet B. Farrar, in Built In.
Take a peek behind the scenes of yesterday's virtual Zeta Data Summit 🚀 We got together with industry experts and leaders to discuss all things Zeta Data Cloud, responsible data practices, and AI-driven personalization. Don't worry, we won't keep all the insights to ourselves. Check out the highlights from Zeta Data Summit here: https://ter.li/z8gwtt
Zeta Data Summit is just around the corner! Tune in to our live broadcast to: 🔎 Get an inside look at Zeta's Data Cloud 💡 Learn more about Zeta's responsible data practices 💭 Hear from industry experts, customers, and Zeta's leaders 🔮 Understand how AI-powered personalization is shaping the future of marketing We’ll see you on Monday! Register here: https://lnkd.in/gJ9tSN6j
Today, we're proud to share that we've seen record-setting engagement on our Zeta Marketing Platform during the Cyber Five – aka, the five days between Thanksgiving and Cyber Monday. Thanks to brands putting their trust in Zeta to deliver personalized marketing across all of their channels, we've seen a 108% increase in platform usage year-over-over year, supported by 100% uptime. Read more about this surge in usage, and all the consumer trends that went into it, here: https://lnkd.in/gwjBxKfM
🌟 On Giving Tuesday, Zeta is proud to give back through Zeta Gives—our initiative to support impactful charities nominated by our employees. This year, we’re celebrating Sunnyside Community Services, Fusion Dance Collective, Nashville Cat Rescue, and One of a Kind Pet Rescue—organizations making a real difference in their communities. Through Zeta Gives, we honor the causes close to our team’s hearts and continue our commitment to giving back. 💙 #GivingTuesday #ZetaGives #CommunityImpact
📊 November insights from the Zeta Economic Index (ZEI), our AI-powered economic index, signal positive momentum for the US economy at the start of the holiday season. Key November events, such as the conclusion of the US presidential election and the lowering of the federal funds rate, led consumers to become more interested and confident in retail, travel, and automotive purchases. For more details, visit the #ZEI here: https://ter.li/944ubp #ZetaEconomicIndex #AI #Economy
Get ready for the Zeta Data Summit, where leaders will explore how AI-powered personalization is transforming marketing. 🚀 Learn about: 🔹 Zeta’s Data Cloud and responsible data practices 🔹 Customer success stories and product demos 🔹 Expert insights on the future of AI in marketing 📅 Read more about the Zeta Data Summit and register for the live broadcast in our press release here: https://lnkd.in/gaA7R5EB
This holiday season, shoppers are leaning into fun over function. Categories like fitness gear (-13%) and appliances (-19%) are taking a backseat, while toys (+68%) and luxury goods (+21%) are stealing the spotlight as consumers splurge on joy. There are 5 fewer days in this year's holiday season, so let the holiday hustle begin! 🛍️ #HolidayTrends #ZetaData