Zela Capital

Welcome to Tipping the Scale! 🎙 In this first episode, we’re joined by Malcolm Turner, a former banker who made the bold move to start his own lending company. Malcolm shares his inspiring journey, including: 👉 The mindset shift needed to leave the 9-to-5 behind. 👉 How he turned his vision into a successful business. 👉 Lessons on overcoming fear, taking risks, and staying resilient. If you’ve ever thought about striking out on your own or want to know what it takes to build something from the ground up, this episode is for you. 💡 Don’t forget to like, comment, and subscribe for more stories from entrepreneurs and leaders who’ve tipped the scale in their favor! https://lnkd.in/eTBhZ7Tp

🎯 The Straightest Path to Wealth Creation 🏢 Investing isn’t about wandering aimlessly. It’s about staying focused and moving with purpose. When I work with passive investors in multifamily real estate, my approach is simple yet powerful: 💡 Clarity: Address concerns upfront so you always know what’s next. 💼 Expertise: Guide every conversation toward your financial goals. ⏩ Efficiency: Keep things moving forward without unnecessary detours. I understand the challenges and decisions investors face because I’ve been there too. That’s why I use a streamlined process to take the stress out of investing and help you focus on what matters,building long-term wealth. 🚀 Ready to take the most direct route to your financial goals? Drop me a message and let’s talk.

Investors often debate: Single-family homes or multifamily assets? Let’s compare the two. Single-family investments: • Typically rely on appreciation over time • High vulnerability to tenant turnover (100% vacancy with one move-out) • Limited scalability as each property requires individual attention Multifamily investments: • Generates consistent cash flow from multiple units • Lower risk of total vacancy with a diversified tenant base • Scalability as economies of scale reduce costs and increase operational efficiency Now, let me be upfront. Multifamily investing isn’t for everyone. For some, single-family homes might feel simpler or more familiar. That’s perfectly okay. But if you’re someone who’s: • Ready for more stable and scalable returns • Interested in diversifying across larger assets • Looking to grow wealth through consistent cash flow and equity growth Multifamily investing might be the right fit for you. The question is, are you ready to take the leap? If you’re still on the fence, let’s have a conversation to explore what aligns with your goals. Send me a message. P.S. Multifamily isn’t just real estate. It’s a strategy for building generational wealth.

Overcoming Indecision in Real Estate Investing When it comes to investing in multifamily real estate, hesitation is natural. Big decisions deserve thoughtful consideration, and I’ve found that creating a clear comparison of options often helps passive investors gain clarity. Here’s what I encourage: 📋 Let’s list it out. On one side: • Consistent cash flow opportunities • Equity growth over time • Tax advantages through depreciation • Passive income with little day-to-day involvement • Diversification from traditional stocks and bonds On the other: • Keeping funds in low-yield savings • Missing out on potential market growth • Opportunity cost of delayed investing When we lay it out like this, the benefits often speak for themselves. 💡 But the key isn’t just listing the benefits. It’s aligning them with what matters to you. Whether it’s generating revenue, creating financial security, or diversifying your portfolio, the choice becomes clearer when tied to your goals. If you’re weighing the pros and cons of stepping into multifamily real estate, let’s have a conversation. Sometimes, all it takes is a clear picture of the possibilities to move forward confidently. What’s your biggest factor when deciding on an investment opportunity? Drop your thoughts below. #MultifamilyInvesting #RealEstateInvesting #PassiveIncome #FinancialGrowth #DiversifyYourPortfolio

𝗙𝗮𝗰𝗶𝗻𝗴 𝗠𝘆 𝗙𝗶𝗿𝘀𝘁 𝗚𝗿𝗮𝘆 𝗛𝗮𝗶𝗿 (𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗧𝗮𝘂𝗴𝗵𝘁 𝗠𝗲) The first time I found a gray hair, I pulled it out. It came back. Lesson learned. I promised never to pull another one again. That gray hair came at an interesting time. A month before our LOI (Letter of Intent) was accepted for our first 28-unit asset. Fast forward, we closed on that property just two days before my 36th birthday. Talk about milestones. Finding that gray hair made me pause and reflect on my life so far. Regrets? Of course. But I’ve realized that nobody lives without them. What truly matters is the trajectory of your life, not the occasional stumbles along the way. It’s easy to compare our lives to others and wish for different outcomes. But at the end of the day, it’s about humility and consistent dedication to your craft. Working toward your “why” and building a future you’re proud of. Right now, I’m embracing the lessons that come with every step (and every gray hair). Life is good, and the vision for the future is even better. What’s a milestone or moment that changed your perspective recently? Let me know in the comments. #RealEstateInvesting #GrowthMindset #MultifamilyInvesting #EntrepreneurJourney #SelfReflection #VisionForTheFuture

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗚𝗶𝘃𝗶𝗻𝗴: 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆 𝗶𝗻 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 One of the most effective ways to build trust with passive investors is by giving something valuable upfront. This strategy, rooted in Robert Cialdini’s Reciprocity Method, has been a game changer in my approach to connecting with prospects. Here’s how I apply it: ✅ I offer a free, no-pressure consultation call. ✅ I provide tailored insights on how multifamily investments can help them achieve their goals. ✅ I share educational resources that demystify the process of passive investing. When investors see value from the very start, they are more likely to reciprocate by engaging in deeper discussions about potential opportunities. The key is making the initial offer personalized and relevant. Understanding their concerns, financial goals, and risk tolerance ensures that what I provide is meaningful to them. This approach isn’t about pushing deals. It’s about creating partnerships built on trust and mutual benefit. Are you ready to explore how multifamily investments can help you build passive income and long-term wealth? Let’s start the conversation. #RealEstateInvesting #MultiFamilyRealEstate #PassiveIncome #BuildingTrust #ReciprocityMethod #WealthBuilding

**An Evening of Civic Engagement and Inspiration** Last night, I had the privilege of attending the Michael Eric Dyson Book Launch and Civic Engagement Fair at the Fitler Club Ballroom. The event was filled with insightful discussions hosted by Penn’s Political Empathy Lab ( Lia Howard, Ph.D. ) and featured Dyson and Marc Favreau, co-authors of *Represent*. It was a powerful reminder of the importance of civic engagement and how we can all contribute to building a more empathetic and informed society. The conversations and connections were truly inspiring, pushing us to think critically about the world around us. Let's keep the dialogue going and work toward a better future, together. #CivicEngagement #MichaelEricDyson #EmpathyInAction #CommunityLeadership #ThoughtLeadership

**𝗛𝗲𝗮𝗱𝘀 𝗨𝗽: 𝗡𝗲𝘄 𝗧𝗲𝗻𝗮𝗻𝘁 𝗥𝘂𝗹𝗲𝘀 𝗙𝗿𝗼𝗺 𝗙𝗮𝗻𝗻𝗶𝗲 𝗠𝗮𝗲 𝗮𝗻𝗱 𝗙𝗿𝗲𝗱𝗱𝗶𝗲 𝗠𝗮𝗰 𝗖𝗼𝘂𝗹𝗱 𝗥𝗲𝘀𝗵𝗮𝗽𝗲 𝗠𝘂𝗹𝘁𝗶𝗳𝗮𝗺𝗶𝗹𝘆 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴** Imagine a rental market where tenants have more control and transparency than ever before. Starting February 28, 2025, Fannie Mae and Freddie Mac are rolling out new rules that will change the game for renters and investors alike. Here’s what’s on the horizon: • **Thirty-Day Notice of Rent Increases:** Tenants will get a 30-day heads-up before any rent hikes. • **Thirty-Day Notice of Lease Expiration:** Tenants will know 30 days in advance before their lease expires. • **Five-Day Grace Period for Late Rent Payments:** A mandatory five-day grace period will kick in before any late fees can be applied. These protections are designed to foster better communication and stability in the rental market. For investors, this means adapting to new standards that could redefine how leases are structured in GSE-backed properties. Are you prepared for these changes? Let’s discuss how this could impact your multifamily investments. #Multifamily #RealEstateInvesting #TenantProtections #ZelaCapital #HousingStability

**𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱𝘀 𝗔𝗿𝗲 𝗦𝘄𝗲𝗲𝘁𝗲𝗻𝗶𝗻𝗴 𝗗𝗲𝗮𝗹𝘀 𝗪𝗶𝘁𝗵 𝗥𝗲𝗻𝘁𝗲𝗿 𝗥𝗲𝘄𝗮𝗿𝗱𝘀** Landlords are replacing traditional rent concessions with rewards programs to retain tenants and cut costs. Credit-card-style rewards from companies like Stake and Piñata offer tenants 1% to 2% cash back, points for home goods, and gift cards. With over 12 million renters spending more than half their income on housing, these programs are now helping over two million renters while boosting lease renewals, even as rents rise. Why the shift? With a flood of new apartments hitting the market—440,000 units in 2023 alone and another 670,000 expected by the end of 2024—landlords are getting creative to fill vacancies. The current oversupply and increased concessions create opportunities for investors to enter at attractive prices and capitalize on future growth. Interested in how these trends could impact your investments? Let’s connect and discuss. #Multifamily #RealEstateInvesting #RenterRewards #MarketTrends #ZelaCapital

**𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗳𝗿𝗼𝗺 𝗥𝗮𝗶𝘀𝗶𝗻𝗴 𝗦𝗼𝘀𝗮** Raising my Dogo Argentino, Sosa, was challenging at first. Without a routine, everything felt out of control. Sosa, bred for hunting wild boar and guarding, can be very dominant if you’re too passive. Things only improved once we established a system of consistent walks and structured training. I learned the importance of being both firm and nurturing. This balance is crucial in multi-family real estate as well. Underwriting isn’t just about analyzing deals. It’s about having the discipline to follow a daily system, ensuring accuracy and avoiding costly mistakes. Whether it’s training a strong-willed dog or evaluating investments, structure and discipline are everything. What systems do you rely on to stay disciplined? PS: Sosa worships the ground my wife walks on and is her fearless companion lol. I got Sosa cause we used to live in a rough area in Philadelphia and I worried about the safety of my wife (then girlfriend) as I worked late at night. He truly is her shadow and knows just by instinct her safety is top priority. When I come home he just greets me breifly and leads me let him out to the backyard lol. I know he loves me as well but there is definitely a dynamic between me and my wife. Sosa has actively protected me multiple times and we couldn’t be more happy with loyalty and love. #Discipline #Routine #RealEstateInvesting #ZelaCapital #WealthBuilding #DogoArgentino