XP Land

As 2024 winds down, I can feel the electric charge of what’s next for experiential. This year reminded us why we do what we do. We’re Architects of Awe, in the business of goosebumps and magic. I’ve always believed that gathering isn’t just an industry — it’s a basic human need, and I’m seeing more people understand this truth every day. For me, 2025 will be about participation, about inviting enthusiasts and fans to help shape the story as it unfolds.   Small is the new big. Intimate, thoughtful events will stand out against the noise. And maybe, just maybe, 2025 will be the year we lean into calm, soulful, spirit-enriching experiences that leave us inspired and energized — not depleted. As we pause for the holidays, let’s celebrate how far we’ve come and prepare to dream bigger together. Fresh trends, bold ideas and immersive innovations await. See you in January — get ready to bring it. Wishing you a wonderful holiday season and a very experiential new year! https://lnkd.in/dady-7-R

🚨 $128 billion. That’s the forecasted size of the global experiential market by 2025. 🚨 From jaw-dropping activations to intimate gatherings that feel like a secret handshake, experiences are no longer optional. They’re essential. The brands that understand this — who lean into co-creation, community and culture — are already making headlines (and crushing KPIs). We're breaking down why experiential is the future, why it matters more than ever in a fragmented world and how to be part of this $128B movement here: https://lnkd.in/eCmbiJhk #YearofXP #ExperientialMarketing #XP #Experiential #Experiences #2025 

Is it time to crown 2025 the Year of Experiential? F*CK YEAH, it is. From Taylor Swift's Eras Tour setting new standards to Sam Altman predicting a boom in live experiences, the world is ready for bigger, bolder, unforgettable. Oh, and the numbers don’t lie: the global experiential marketing industry is projected to hit a record-breaking $128.35B, with B2B outpacing B2C growth. For brands, this is a chance to co-create magic with creatives, artists and technologists. For us in the XP ecosystem, it’s the time to push boundaries, dream big and deliver moments that make jaws drop and reels go viral. We're not holding back in 2025 — immersive B2C events, high-tech B2B activations, and global market opportunities are just the beginning. The world is demanding more, and we’re here to give it to them. The future is bright, bold and ours to shape. At XP Land, we’re cooking up all the things for 2025 — think boundary-pushing ideas, bold collaborations, unforgettable experiences and the next XLIST (bigger, bolder, brighter!). Read the full breakdown to see why experiential is taking center stage in 2025 — and how you can stay ahead of the curve. Let’s make 2025 unforgettable. And above all, LFG (Let’s F*cking Gather)!

XP Land’s roundup of the best experiential moments this year looks great. From Paris to Bahia, inflatables to saunas, these experiences weren’t “immersive” because tech was involved. They were immersive because they made people feel something real: delight, connection, awe. Let’s not call this marketing. Let’s call it what it is: the art of being unforgettable. https://lnkd.in/dmAhxDXF

🌟✨ A standing ovation for the extraordinary Gen Cleary and the grand opening of #TheHUM at New York-New York Hotel & Casino in Las Vegas! 🎉 🔊 As an Xlister with XP Land and a trailblazing experiential entrepreneure, Gen Cleary continues to push boundaries and redefine what’s possible. Her genius artistry, unmatched creativity, and unwavering courage have made her a darling of the WXO - World Experience Organization members and an inspiration across the experiential community. 💃🎨 With The HUM, Gen Cleary has brought her bold vision to life — a vibroacoustic immersive wellness experience designed to harmonize mind and body. 🌱🔊 Rooted in science and artistry, it’s a sanctuary for transformation in the heart of Las Vegas, offering serenity and connection in a city that never sleeps. 🧘♀️✨ In a world that thrives on innovation, it’s people like Gen who remind us to be thankful for courage — the kind that inspires others to dream bigger and take bold steps forward. Her journey shows us that resilience, creativity, and determination can turn challenges into triumphs. 💥🚀 👏 Let’s celebrate Gen Cleary for her leadership, vision, and grit. The HUM is here to change the game, and we’re so lucky to witness it! 📣 If you’re in Vegas, don’t miss this groundbreaking experience at New York-New York Hotel & Casino. Let’s share and support this incredible moment! 🎟️ PS: entrepreneur is a French language term (French is my mother tongue) and in French gender is signified in its spelling, so if the e at the end of entrepreneure bothered you, let it bother you no more, Gen deserves the e in entrepreneure. 🙌 👏 #TheHUM #NYNYLasVegas #ExperienceWellness #ExperientialEntrepreneur #XPLand #XLister #WXO #ImmersiveWellness #VibroacousticTherapy #EntertainmentInnovation #WomenInLeadership #LasVegasLife #CreativeVisionaries #SoundHealing #CourageInAction #ThankfulForLeaders #ImmersiveExperiences #WellnessRevolution #ContentAsAnAsset #InnovativeSpaces #MeettheHum #Unveiling #MGMLasvegas #nynyvegas #fullbodyexperience #sensorialexperience #soundbeyondhearing

As the year draws to a close, we reflect on 2024 as a truly unforgettable year of live and digital experiences – superbly captured here by XP Land. Recognising pioneering approaches with heightened emotion, reimagined spaces and locations, interactive storytelling and a renewed focus from the industry on the audience as participant. Flipped narratives presented in original ways, inclusive programs that shape culture, language, creative technologies and music in powerful new and accessible forms. Audiences are engaged! World-conquering solo artists that fuse the scale of a stadium with the personal and the moment, opening ceremonies that reimagine what’s possible with an entire City as canvas under the motto of Respect, Friendship and Excellence. Seamless digital and new technologies at scale that simply defy constraints. A highlight of 2024 as rightly noted by Jasmin Jodry commentary was the phenomenal es devlin exhibition at the Cooper Hewitt, Smithsonian Design Museum “Es Devlin’s exhibition, An Atlas of Es Devlin, at the Cooper Hewitt was a standout, showcasing bold creativity through abstract sets that combined striking symbolism with graphic spatial design, resulting in visually stunning and deeply thought-provoking work…’ On high recommendation, Designteam was fortunate to experience the exhibition live during the final phases. We found the design and format of the exhibit within the structure and space of the Cooper Hewitt Museum to be truly spectacular and transformative: a 2024 experiential highlight, that’s for sure! The unifying element that these remarkable experiential solutions all have in common is that each one of them will live long in the memories of those who enjoyed the experience. Memory making. Perhaps that’s one of the greatest joys we find in the design and delivery of live and digital experiences – it’s the memory making impact and tangible outcomes we are fortunate to create alongside our client partners and teams. With audiences actively seeking out the sensory, shared, unexpected, authentic and memorable - what rules will be rewritten to create unforgettable experiences in 2025?   #TogetherWeCreate #MemoryMaking #BrandExperience #CreativeAgency #BrandEnvironments #Experiential #ExperientialMarketing #HumanConnection #ImmersiveExperience #EventMarketing

December is here and brimming with festive vibes 🎄✨ From the dazzling glow of NYC’s Rockefeller tree to the electric energy of Art Basel Miami Beach, this month is serving up a double dose of holiday magic and cultural cool — and we’ve got the ultimate roundup to make your December unforgettable. Ready to end 2024 with a bang? Read the full article on xp.land 🖥 #XPLand #Experiential #ExperientialIsEverything #ImmersiveExperiences #XLIST #DecemberEvents #December2024 #XPGuide #ArtBasel #RockefellerTree

The best experiential moments of 2024 are in, including an event that turned viewers into players, a festival that redefined fandom and a moment so immersive that it’s STILL trending globally. We spoke to the creative minds behind these unforgettable activations — the visionaries shaping the future of experiential — to bring the ultimate XP roundup to life. Read it now on XP Land to discover how 2024 raised the experiential bar. Featured: Jay Rinsky Julian Rad Louise Murray Lesly Simmons Geoff Renaud Ann Morrow Johnson, AIA Gabriela Neves Christine Renaud Michael Barclay II Kim Trieu Jasmin Jodry #ExperientialEvents #Innovation #Creativity #XPLand #ExperientialIsEverything #Experiential #XLIST 

AI is shaking up XP, but it is a game-changer or creativity killer? In our latest XP Land article, we explore how AI can either supercharge innovation or flatten it into cookie-cutter sameness. The challenge? Striking that perfect balance between tech’s efficiency and the magic of human imagination. Dive in and read the full article below ⬇️ #XPLand #ExperientialIsEverything #AIMarketing #AI #ArtificialIntelligence 

Where do we find out what's going on? Erica Boeke and XP Land charts the map to adventures you didn’t know existed—and, frankly, probably shouldn’t. And their November guide is like an overstuffed casserole of everything you didn’t know you needed—feasts in forests, high-speed car chases, and a few pop-up shamanic journeys thrown in for flavor. From Plymouth’s historically questionable turkey party to a full-on blow-up of Macy’s balloons, you won’t know whether you’re honoring the pilgrims or avoiding them. And if you survive the high-speed Vegas Grand Prix, you might just have a fresh take on gratitude. https://lnkd.in/gthDAUrp