Ready to DTR (define the relationship) with your Latine consumers? 😘 Are we soulmates, or just a casual fling? Digo, with $3.4 trillion in spending power, we Latinos aren't just a vibe—we're the new mainstream. 💅 But here's the tea : 'Culturally relevant' isn't the same as culturally connected. Are you really building a long-term thing or just swiping right on trends? At xolo, we're like Bumble—but for brands trying to make it official with Latinos. We are a collective of cultural "crafters" (yes, it's a word)... We hook you up in meaningful ways through a thoughtful and intentional process that allows you to become "a thing" with your Latine consumer (#relationshipgoals). So, instead of waiting downstream of culture to chase a trend or an ‘authentic’ piece of content, bring your brand upstream to the workshops and studios, recording booths and Latine-led film crews when we partner your Brand with the right in-culture creators from our xolo collective crafting culture right now. xolo: We matchmake your brand with legit Latine content creators 💋 Our sweet spot: - 🍸 Mixology - ⚽ Sports - 🥘 Foodies - 🌎 Lifestyle Follow us for more dating tips at www.xoloagency.com #LatinidadIsNotAFad #NoOneNightStands #DateIntentionally #InfluencerMarketing #RelationshipGoals #HispanicAdvertising #CulturallyConnected #MulticulturalAdvertising #ContentCreation Source: The Role of the US Latino Community in the US Economy 2023 OFFICIAL LDC U.S. LATINO GDP REPORT (6th annual edition)
About us
xolo is a creative agency focused on the Latine community with a uniquely curated collective of in-culture creators. By partnering with real wavemakers on key cultural touchpoints: sports, mixology, food, health, wellness and more—your brand goes from chasing culture to cultivating it. With a culture-first approach to content creation, our focus is first and foremost on curating cultural paragons who are at the pulse of inception. Our differentiated process organically allows noteworthy and award-winning storytellers to breathe life into your brand in a way that it becomes something for us, never aiming to just be relevant, but to truly “become”. At xolo, we shapeshift brands into Latinidad in memorable ways. We don’t ride waves, we make them. Embrace your xolo.
- Website
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www.xoloagency.com
External link for xolo.
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Austin, TX
- Type
- Self-Owned
- Founded
- 2024
- Specialties
- content strategy , content marketing, marketing campaigns, media production , go-to-market strategy, creator network, paid social, media distribution strategy, branding, graphic design, influencer marketing, digital media, hispanic market, and creative strategy
Locations
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Primary
Get directions
Austin, TX, US
Employees at xolo.
Updates
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Tss, tss... The rethink we've been waiting for, launching January 2025. By Latinas, for Latinas. Watch us up level Hispanic media for women. We're already crafting the new narrative, we're just here to make it easy for brands to join in. Latina Collective: Independent Latina creators, award-winning storytellers and media leaders banding together to claim our rightful place in media. Latina creators be ready to PLAY. DEFY. and inevitably BECOME. #latinasredefininghispanicmedia #togetherwerise
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🤓 Mexicanisms 101 con Rudo y Cursi ----- Gael García Bernal and Diego Luna’s latest project, “La Máquina,” is Hulu’s first Spanish-language series. And what a way to show up... bravo Hulu! The depiction of what we like to call "mexicanness" is legit and masterful. From script, to humor, to photography... a not to miss. And thank you Nick Ducassi for this gem of an interview. We see you. 🎥 Credit: @ducassi Nicholas Ducassi 📺 You can watch @lamaquinahulu now on HULU and DisneyPlus #LaMaquina #Boxing #TV #Television #Hulu #Mexico #Funny #Drama #Latinidad #Authenticity
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Shhhh. #xolocollective #xolospeakeasy #MexicanCocktailCulture 🔥 #mezcal #tequila #jamaica #ShakingThingsUp #Latinidad #WorldClass #Trendsetting #Humpday #Authentic #Mexican PSA: Coming soon to a feed near you.
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What if curiosity didn't kill the cat after all and actually helped it thrive? 🔥 #WeStandByThis
As Hispanic Heritage Month comes to (almost) a close, sharing this relevant piece by Isaac Mizrahi. “I don’t think people are curious about Latinos, legitimately curious, not just superficially. There’s a certain invisibility and neglect that makes the lack of investment in this market, despite the metrics, acceptable to too many. So, if I could wish for one change/transformation it would be for marketers to be fiercely curious about Latino culture, the diversity within the diversity – and curious about what makes this community tick and what insights can help a brand connect, and not just short-term, but for generations to come.” -Rochelle Newman-Carrasco #hispanicheritagemonth #marketing #hispanicmarketing
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𝙸̲𝚗̲ ̲𝙰̲ ̲𝙻̲𝚎̲𝚐̲𝚎̲𝚗̲𝚍̲ ̲𝚃̲𝚒̲𝚖̲𝚎̲ ̲𝙰̲𝚗̲𝚍̲ ̲𝚂̲𝚙̲𝚊̲𝚌̲𝚎̲ ̲𝙱̲𝚎̲𝚌̲𝚘̲𝚖̲𝚎̲ ̲𝙼̲𝚘̲𝚕̲𝚍̲𝚊̲𝚋̲𝚕̲𝚎̲.̲ ̲𝚂̲𝚞̲𝚗̲𝚜̲𝚎̲𝚝̲𝚜̲ ̲𝙰̲ ̲𝙹̲𝚘̲𝚞̲𝚛̲𝚗̲𝚎̲𝚢̲ ̲𝚃̲𝚑̲𝚛̲𝚘̲𝚞̲𝚐̲𝚑̲ ̲𝚃̲𝚑̲𝚎̲ ̲𝚄̲𝚗̲𝚍̲𝚎̲𝚛̲𝚠̲𝚘̲𝚛̲𝚕̲𝚍̲ ̲𝚃̲𝚘̲ ̲𝚁̲𝚎̲𝚊̲𝚌̲𝚑̲ ̲𝚂̲𝚞̲𝚗̲𝚛̲𝚒̲𝚜̲𝚎̲…̲ ̲𝙰̲𝚗̲𝚍̲ ̲𝚃̲𝚑̲𝚞̲𝚗̲𝚍̲𝚎̲𝚛̲ ̲𝚃̲𝚑̲𝚎̲ ̲𝚂̲𝚞̲𝚋̲𝚕̲𝚒̲𝚖̲𝚎̲ ̲𝙵̲𝚒̲𝚛̲𝚎̲ ̲𝚘̲𝚏̲ ̲𝙲̲𝚛̲𝚎̲𝚊̲𝚝̲𝚒̲𝚟̲𝚒̲𝚝̲𝚢̲ ̲𝙸̲𝚝̲𝚜̲𝚎̲𝚕̲𝚏̲.̲ ̲𝚆̲𝚑̲𝚎̲𝚗̲ ̲𝙰̲𝚣̲𝚝̲𝚎̲𝚌̲𝚜̲ ̲𝙿̲𝚊̲𝚜̲𝚜̲𝚎̲𝚍̲ ̲𝙾̲𝚗̲ ̲𝚃̲𝚑̲𝚎̲ ̲𝚂̲𝚝̲𝚘̲𝚛̲𝚢̲ ̲𝙾̲𝚏̲ ̲𝚇̲𝚘̲𝚕̲𝚘̲𝚝̲𝚕̲,̲ ̲𝚃̲𝚑̲𝚎̲𝚢̲ ̲𝚄̲𝚗̲𝚍̲𝚎̲𝚛̲𝚜̲𝚝̲𝚘̲𝚘̲𝚍̲ ̲𝚃̲𝚑̲𝚎̲ ̲𝙿̲𝚘̲𝚠̲𝚎̲𝚛̲ ̲𝚃̲𝚑̲𝚎̲𝚢̲ ̲𝚆̲𝚎̲𝚛̲𝚎̲ ̲𝚆̲𝚒̲𝚎̲𝚕̲𝚍̲𝚒̲𝚗̲𝚐̲.̲ ̲𝙱̲𝚎̲𝚌̲𝚊̲𝚞̲𝚜̲𝚎̲ ̲𝚆̲𝚑̲𝚎̲𝚗̲ ̲𝚈̲𝚘̲𝚞̲ ̲𝙶̲𝚒̲𝚟̲𝚎̲ ̲𝙽̲𝚊̲𝚖̲𝚎̲ ̲𝚃̲𝚘̲ ̲𝙰̲ ̲𝙻̲𝚎̲𝚐̲𝚎̲𝚗̲𝚍̲,̲ ̲𝚈̲𝚘̲𝚞̲ ̲𝙼̲𝚊̲𝚔̲𝚎̲ ̲𝙸̲𝚝̲ ̲𝙻̲𝚊̲𝚜̲𝚝̲ ̲𝙵̲𝚘̲𝚛̲𝚎̲𝚟̲𝚎̲𝚛̲.̲ ̲ ̲ ̲ ̲–̲ ̲𝚡̲𝚘̲𝚕̲𝚘̲.̲ ̲𝚂̲𝚝̲𝚘̲𝚛̲𝚢̲𝚝̲𝚎̲𝚕̲𝚕̲𝚒̲𝚗̲𝚐̲ ̲𝚃̲𝚑̲𝚊̲𝚝̲ ̲𝙱̲𝚛̲𝚎̲𝚎̲𝚍̲𝚜̲ ̲𝙲̲𝚞̲𝚕̲𝚝̲𝚞̲𝚛̲𝚎̲.̲ #Heritage #RealCulture #Legacy #AnOdeToCreatives #HispanicMarketing #Latinidad xolo credits: Fox Mederos Mariángela "Beba" Guzmán Favela
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This. 🔥
Join us for Mixed Masses: When Multicultural Becomes the Majority, where industry leaders explore the future of marketing in an increasingly diverse world. As multicultural audiences become the majority by 2050, brands must rethink "general market" strategies and engage a broader, more diverse consumer base. Our expert panel will unpack the challenges and opportunities in connecting with these shifting populations. Don’t miss this insightful conversation! Moderator: Pepper Miller, Recognized Black American Consumer Market Researcher, Thought Leader, Author, Storyteller Speakers: Tiana Conley, Vice President Global Portfolio Strategy, Mars Francis Coyne, Brand & Culture, Redscout Tiffany Dorris, Vice President, Insights & Multiplatform Analytics, Paramount Michelle McAlister, Senior Director of Marketing – Lay’s https://lnkd.in/gnz_52_h #SheRunsIt #Marketing #MulticulturalMarketing #IndustryInsights #Chicago Infillion SiriusXM Media Meta
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*𝘅𝗼𝗹𝗼'𝘀 𝘀𝗽𝗲𝗮𝗸𝗲𝗮𝘀𝘆* ---> 𝗧𝗵𝗲 𝗢𝗻𝗲 𝗪𝗵𝗲𝗿𝗲 𝗦𝗶𝗾𝘂𝗲𝗶𝗿𝗼𝘀 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗣𝗼𝗹𝗹𝗼𝗰𝗸 Latinidad has been up leveling the mainstream for ages. 'Tis the season to talk heritage. We'll take it upon ourselves to show how the mainstream is #LatinoEncrypted. 𝖯𝗈𝗅𝗅𝗈𝖼𝗄, the 𝖽𝗋𝗂𝗏𝗂𝗇𝗀 𝖿𝗈𝗋𝖼𝖾 𝗈𝖿 𝖺𝖻𝗌𝗍𝗋𝖺𝖼𝗍 𝖾𝗑𝗉𝗋𝖾𝗌𝗌𝗂𝗈𝗇𝗂𝗌𝗆, 𝖼𝗋𝖾𝖺𝗍𝖾𝖽 𝗌𝗈𝗆𝖾 𝗈𝖿 𝗍𝗁𝖾 𝗆𝗈𝗌𝗍 𝗋𝖾𝖼𝗈𝗀𝗇𝗂𝗓𝖺𝖻𝗅𝖾 𝗐𝗈𝗋𝗄𝗌 𝗈𝖿 𝗍𝗁𝖾 𝟤𝟢𝗍𝗁 𝖼𝖾𝗇𝗍𝗎𝗋𝗒 𝖻𝗒 𝗌𝗎𝖻𝗏𝖾𝗋𝗍𝗂𝗇𝗀 𝗋𝖾𝗉𝗋𝖾𝗌𝖾𝗇𝗍𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝖺𝗌𝗌𝗈𝖼𝗂𝖺𝗍𝗂𝗈𝗇𝗌 𝗂𝗇 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀 𝗍𝗁𝗋𝗈𝗎𝗀𝗁 ‘𝖺𝖼𝗍𝗂𝗈𝗇 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀’. 𝖯𝗈𝗅𝗅𝗈𝖼𝗄’𝗌 𝗌𝗍𝗒𝗅𝖾 𝗂𝗇𝗏𝗈𝗅𝗏𝖾𝖽 𝗎𝗌𝗂𝗇𝗀 𝖺𝖼𝗍𝗂𝗈𝗇 𝖾𝖿𝖿𝖾𝖼𝗍𝗌, 𝗅𝗂𝗄𝖾 𝗅𝖺𝗒𝗂𝗇𝗀 𝗍𝗁𝖾 𝖼𝖺𝗇𝗏𝖺𝗌 𝗈𝗎𝗍 𝗁𝗈𝗋𝗂𝗓𝗈𝗇𝗍𝖺𝗅𝗅𝗒, 𝗍𝗈 𝖼𝗋𝖾𝖺𝗍𝖾 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀𝗌 𝗍𝗁𝖺𝗍 𝖽𝖾𝖼𝗈𝗇𝗌𝗍𝗋𝗎𝖼𝗍𝖾𝖽 𝖿𝗈𝗋𝗆 𝖺𝗇𝖽 𝖽𝗂𝗌𝗋𝗎𝗉𝗍𝖾𝖽 𝗍𝗋𝖺𝖽𝗂𝗍𝗂𝗈𝗇𝖺𝗅 𝖺𝗋𝗍 𝗌𝗍𝗒𝗅𝖾𝗌. He 𝗐𝖺𝗌 𝗐𝗂𝖽𝖾𝗅𝗒 𝗄𝗇𝗈𝗐𝗇 𝗍𝗈 𝗁𝖺𝗏𝖾 𝖻𝖾𝖾𝗇 𝗂𝗇𝗌𝗉𝗂𝗋𝖾𝖽 𝖻𝗒 𝗂𝗇𝖽𝗂𝗀𝖾𝗇𝗈𝗎𝗌 𝖺𝗋𝗍 𝖿𝗈𝗋𝗆𝗌 and 𝗍𝖾𝖼𝗁𝗇𝗂𝗊𝗎𝖾𝗌. 𝗕𝘂𝘁 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆 𝗽𝗮𝗶𝗻𝘁𝗲𝗿𝘀 𝗶𝗻 𝗮𝗿𝘁 𝗵𝗶𝘀𝘁𝗼𝗿𝘆, 𝗣𝗼𝗹𝗹𝗼𝗰𝗸 𝘄𝗮𝘀 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗺𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲 𝗿𝗲𝗻𝗼𝘄𝗻𝗲𝗱 𝗠𝗲𝘅𝗶𝗰𝗮𝗻 𝗽𝗮𝗶𝗻𝘁𝗲𝗿 𝗮𝗻𝗱 𝗺𝘂𝗿𝗮𝗹𝗶𝘀𝘁, 𝗗𝗮𝘃𝗶𝗱 𝗔𝗹𝗳𝗮𝗿𝗼 𝗦𝗶𝗾𝘂𝗲𝗶𝗿𝗼𝘀? 𝖶𝗁𝖾𝗇 𝖯𝗈𝗅𝗅𝗈𝖼𝗄 𝗌𝗍𝗎𝖽𝗂𝖾𝖽 𝗎𝗇𝖽𝖾𝗋 𝖲𝗂𝗊𝗎𝖾𝗂𝗋𝗈𝗌, 𝖠𝗆𝖾𝗋𝗂𝖼𝖺 𝗂𝗍𝗌𝖾𝗅𝖿 𝗁𝖺𝖽𝗇’𝗍 𝗒𝖾𝗍 𝖾𝗌𝗍𝖺𝖻𝗅𝗂𝗌𝗁𝖾𝖽 𝗂𝗍𝗌 𝗈𝗐𝗇 𝗇𝖺𝗍𝗂𝗈𝗇𝖺𝗅 𝗆𝗈𝖽𝖾 𝗈𝖿 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀, 𝗂𝗇𝗌𝗍𝖾𝖺𝖽, 𝗅𝖾𝖺𝗇𝗂𝗇𝗀 𝗆𝗈𝗋𝖾 𝖼𝗅𝗈𝗌𝖾𝗅𝗒 𝗍𝗈 𝖤𝗎𝗋𝗈𝗉𝖾𝖺𝗇 𝖺𝗋𝗍 𝗆𝗈𝗏𝖾𝗆𝖾𝗇𝗍𝗌 𝗍𝗁𝖺𝗍 𝗁𝖺𝖽 𝖼𝗈𝗆𝖾 𝖻𝖾𝖿𝗈𝗋𝖾. 𝖡𝗎𝗍 𝖲𝗂𝗊𝗎𝖾𝗂𝗋𝗈𝗌’ 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀𝗌, 𝗐𝗁𝗂𝖼𝗁 𝗈𝖿𝗍𝖾𝗇 𝗋𝖾𝖺𝖼𝗁𝖾𝖽 𝖿𝗈𝗋 𝗌𝗎𝗋𝗋𝖾𝖺𝗅 𝖺𝗇𝖽 𝗉𝗋𝗈𝖼𝖾𝗌𝗌-𝖻𝖺𝗌𝖾𝖽 𝗍𝖾𝖼𝗁𝗇𝗂𝗊𝗎𝖾𝗌, 𝖾𝗇𝖼𝗈𝗎𝗋𝖺𝗀𝖾𝖽 𝖯𝗈𝗅𝗅𝗈𝖼𝗄 𝗍𝗈 𝖾𝗑𝗉𝗅𝗈𝗋𝖾 𝗇𝗈𝗇𝗍𝗋𝖺𝖽𝗂𝗍𝗂𝗈𝗇𝖺𝗅 𝖺𝗋𝗍 𝗆𝗈𝖽𝖺𝗅𝗂𝗍𝗂𝖾𝗌. 𝖱𝖾𝗉𝗈𝗋𝗍𝖾𝖽𝗅𝗒, 𝖯𝗈𝗅𝗅𝗈𝖼𝗄 𝗐𝖺𝗍𝖼𝗁𝖾𝖽 𝖲𝗂𝗊𝗎𝖾𝗂𝗋𝗈𝗌'𝗌 𝗌𝗍𝗎𝖽𝖾𝗇𝗍𝗌 𝗅𝖺𝗒 𝖼𝖺𝗇𝗏𝖺𝗌 𝗁𝗈𝗋𝗂𝗓𝗈𝗇𝗍𝖺𝗅𝗅𝗒—𝗂𝗇𝖼𝗈𝗋𝗉𝗈𝗋𝖺𝗍𝗂𝗇𝗀 𝖽𝗋𝗂𝗉, 𝗉𝗈𝗎𝗋𝗌, 𝖺𝗇𝖽 ‘𝖼𝗈𝗇𝗍𝗋𝗈𝗅𝗅𝖾𝖽 𝖺𝖼𝖼𝗂𝖽𝖾𝗇𝗍𝗌’ 𝗍𝗈 𝗉𝗎𝗌𝗁 𝗉𝖺𝗂𝗇𝗍𝗂𝗇𝗀 𝗂𝗇𝗍𝗈 𝖺 𝗇𝖾𝗐 𝖾𝗋𝖺. 𝖳𝗁𝖾 𝖾𝗑𝗉𝖾𝗋𝗂𝖾𝗇𝖼𝖾 𝖾𝗅𝖾𝗏𝖺𝗍𝖾𝖽 𝖯𝗈𝗅𝗅𝗈𝖼𝗄’𝗌 𝗐𝗈𝗋𝗄 𝖿𝗈𝗋𝖾𝗏𝖾𝗋, 𝗉𝗎𝗍 𝖭𝖾𝗐 𝖸𝗈𝗋𝗄 𝗈𝗇 𝗍𝗁𝖾 𝖺𝗋𝗍 𝗐𝗈𝗋𝗅𝖽 𝗆𝖺𝗉, 𝖺𝗇𝖽 𝗀𝖺𝗏𝖾 𝖠𝗆𝖾𝗋𝗂𝖼𝖺 𝖺 𝗇𝖾𝗐 𝖺𝗇𝖽 𝗎𝗇𝗂𝗊𝗎𝖾 𝗅𝖾𝗇𝗌 𝖿𝗈𝗋 𝗂𝗍𝗌 𝗈𝗐𝗇 𝖺𝗋𝗍𝗂𝗌𝗍𝗂𝖼 𝗁𝖾𝗋𝗂𝗍𝖺𝗀𝖾. 𝙏𝙝𝙞𝙨 𝙃𝙞𝙨𝙥𝙖𝙣𝙞𝙘 𝙃𝙚𝙧𝙞𝙩𝙖𝙜𝙚 𝙨𝙚𝙖𝙨𝙤𝙣, 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧 𝙩𝙝𝙞𝙨: 𝙝𝙚𝙧𝙞𝙩𝙖𝙜𝙚, 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙖𝙣𝙙 𝙞𝙣𝙨𝙥𝙞𝙧𝙖𝙩𝙞𝙤𝙣 𝙖𝙧𝙚 𝙗𝙤𝙪𝙣𝙙𝙡𝙚𝙨𝙨 𝙖𝙣𝙙 𝙪𝙣𝙞𝙫𝙚𝙧𝙨𝙖𝙡. 𝙒𝙚 𝙝𝙤𝙡𝙙 𝙚𝙖𝙘𝙝 𝙤𝙩𝙝𝙚𝙧 𝙪𝙥. - 𝙭𝙤𝙡𝙤. ✒ : Fox Mederos (Head of Narrative) #Latinidad #MexicanExcellence
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Hmmmm.... NFL season + HHM? 🔥 How 'bout elevating our community this HHM by crediting Latine football fans and how we impact NFL fandom.... (just a small 15.4M fanbase there 🤘 ...) The way we come into our NFL team is extremely nuanced and powerful, if you're looking for a quick and budget friendly way to activate during #HispanicHeritageMonth tap us to learn more about our social campaign "The Pledge". Shoutout to Latinos in Sports for such an actionable report. This is a great one to dive into. Check it out here: https://hubs.la/Q02PpdXJ0 Ways to #stoplatinocoating here (a Hispanic Marketing Council initiative) #MondayNightFootball #NFL #Latinos #NFLFandom #HHM #HispanicHeritageMonth #StopLatinoCoating #ThePledge #xolo #Latinidad #HispanicMarketingCouncil
🏈 Latino Fandom Takes Center Stage on Monday Night Football! As we gear up for the exciting return of weekly NFL action, there's no denying the power of Latino fandom. With 15.4M U.S. Hispanics showing high interest in the National Football League (NFL), it's the leading league among Latino sports fans! 🌟 LiS™: Latinos in Sports and Nielsen have teamed up to reveal key insights on how Latinos are shaping the future of the sports industry. This groundbreaking study highlights the immense opportunities for brands, teams, and leagues to engage with this vibrant community, representing 19% of the U.S. population. Check out the full report here: https://hubs.la/Q02Pckcb0 Want to learn more? Stay connected: https://hubs.la/Q02Pcjtk0 #MondayNightFootball #LatinosInSports #LatinoFandom #NFL #Gamechanger #Nielsen #SportsIndustry
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