#AI isn’t just hype—it’s driving results. Wpromote's VP of Consumer Strategy Natalie McCaffrey’s piece in MediaPost highlights a spike in #BlackFriday traffic from AI chatbots. The takeaway? Optimizing for AI-powered discovery is no longer optional. https://lnkd.in/gM-DZMG8
Wpromote
Advertising Services
El Segundo, CA 77,671 followers
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
About us
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- Website
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http://www.wpromote.com
External link for Wpromote
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- El Segundo, CA
- Type
- Privately Held
- Founded
- 2001
- Specialties
- Paid Search & Media, Creative Services, SEO, Earned Social, Content Marketing, Feed Management, Paid Social, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence
Locations
Employees at Wpromote
Updates
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RE/MAX is taking real estate ads to new heights—hot air balloons included. Wpromote’s VP of Integrated Media Sammy (Frankel) Rubin spoke with Digiday's Kimeko McCoy about the bold move. The question is... can they win over #media buyers? https://lnkd.in/ga-9Uh68
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Before we turn the page to 2025, we’re highlighting some of our favorite #blogs that shaped #strategies and inspired new #marketing ideas throughout 2024. Dive into the #insights that made an impact this year. https://lnkd.in/gFWujC8J
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Huge congrats to Spanx for being named one of the Great Ads of 2024 by YouTube Advertisers! A well-deserved win for an incredible team—we’re so lucky to work with you and celebrate this success together 🎉
Kaitlyn - Denim & Pants - October 2024
https://www.youtube.com/
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#AI stepped up this #BFCM. While #chatbots still drive less than 1% of overall traffic, 2024 has seen significant growth in AI-powered sessions. To wrap up our coverage of #BlackFriday and #CyberMonday, our SVP of Consumer Insights Natalie McCaffrey shares her thoughts on AI’s performance and what consumers really want. https://lnkd.in/grSeYQpF
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Can you believe it's almost 2025?? As we count down to the new year, why not check out some of the biggest #marketing trends to look forward to courtesy of our Group Director of Paid Social Lauren Lyster!
Don't sleep on these 2025 e-commerce marketing trends in the New Year! 👇 Lauren Lyster of Wpromote breaks down what to expect, & why these initiatives are important. (Hint: 1. Media Convergence 2. Privacy & Data Protection 3. First-Party Data Strategy 4. Real-Time Data Activation & Personalization 5. Moving Beyond Last Click Attribution) What might you ad? #PerformanceMarketing #Ecommerce #EcommerceMarketing #D2CMarketing #DataPrivacy #Media #FirstPartyData
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With Snap Inc., creativity spreads like wildfire—quietly. As our VP of Social Media Darren D'Altorio says, it’s word-of-mouth reimagined. For brands, it’s a powerful way to connect and stay part of the conversation while being highly engaging and shareable.
"From a product ad stack standpoint, you can tell beautiful stories with really rich creative across a plethora of surfaces, and as a brand, that's really exciting." In our latest episode of Industry Lens, Wpromote's Darren D'Altorio discusses the versatility and measurability of advertising on Snap. 💡
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From #marketing campaigns to candy canes, the Wpromote team knows how to build something sweet. A little friendly competition and a lot of holiday cheer made this #gingerbread showdown one for the books!
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