Wide Eye

The most underrated skill? Taking something overwhelming and turning it into something anyone can grasp. Simplicity wins every time. That's the magic. 🪄

2024. What. A. Year. A year of bold ideas, brought to life. Thank you to our partners and team for dreaming big with us. 🖌️✨ See you all in 2025. Skyland Woll Jennifer Watkins Bielasiak (JWB) Taqwa R. Maria Alexandra Rosales Christopher Montwill Colene McFarlane Mingwei Ma Hyewon Lee Kayla Holbeck Erin Hill (McGrath) Curtis Gray Clare G. Enrico F. Anusha Fenelon Lela F. Joshua Ellis Nathan Dirks Arie Cotta Alayna Citrin Sita Chandra Elizabeth Bawol Sebastian Arredondo Shruti Agrawal Grace Abe Alex Field Ben Ostrower

As 2024 comes to a close, we want to say— Thank you. We’re moved by the incredible work of our friends, partners, and clients this year. Thank you. Your courage and compassion, inventiveness and resilience inspire us. Thank you. Our gratitude overflows. We’re deeply honored by your partnership and proud to greet the new year together. Together, the good work—and the good fight—will continue. 💜

Please join us in welcoming Taqwa Rushdan, our new Software Engineer! Taqwa is a front-end Engineer who enjoys creating web solutions that enhance the human experience. She’s tackled projects at fast-paced startups and dynamic agencies, working with a wide range of brands. With her keen eye for UI design principles, Taqwa thrives on diving into modern tech stacks and crafting standout user experiences. #wearegrowing #wideeye #agencylife #nonprofits #designagency #digitalagency #interactivedesign #digitaldesign

Please join us in welcoming Shruti Agrawal, our new Senior Designer! Shruti Agrawal sees design as a medium for emotional storytelling. She has a background in collaborating on systems and product design for large teams at Tripadvisor, Chase and Microsoft, as well as experience design at smaller non-profits and agencies like the ACLU, Create + Collaborate and Smart Design. Shruti's design shapes personality and tone, while leveraging design strategy. She enjoys getting to the heart of a design concept to craft meaningful and impactful work. #wearegrowing #wideeye #agencylife #nonprofits #designagency #digitalagency #interactivedesign #digitaldesign

Please join us in welcoming Mingwei Ma, our new Senior Digital Project Manager! Mingwei is a senior project manager with experience in both print and digital mediums. With a passion for organizing and planning, she is dedicated to creating exceptional client experiences through creative problem-solving and a commitment to constant learning. Mingwei has successfully collaborated with clients across diverse industries, including SaaS, non-profits, beauty, hospitality, and food & beverage. Based in NYC, she enjoys exploring the city by running and trying new restaurants. #wearegrowing #wideeye #agencylife #nonprofits #designagency #digitalagency

Please join us in welcoming Sita Chandra, our new Digital Project Manager! Sita is a project management professional and a digital storyteller. After graduating from the University of Georgia with her degree in public health, she worked in the global health sector at Partners In Health by managing fundraising efforts and clinical operations support during the COVID pandemic. More recently, she advised a federal portfolio of 20 US states and jurisdictions while managing the development of training videos, learning modules and digital message boards on maternal health initiatives. Based in Washington DC, you can find Sita cooking new recipes, exploring DC coffeeshops, or designing digital representation for the deaf and hard of hearing communities. #wearegrowing #wideeye #agencylife #nonprofits #designagency #digitalagency #interactivedesign #digitaldesign

What makes a logo truly great? At Wide Eye, we’ve designed countless brand identities for mission-driven organizations. We believe 6 core principles form the foundation of impactful logo design. Check this out for a behind-the-scenes look at how we assess whether a new identity is set up for success. Our perspective on effective logo design and brand thinking is informed by many great design masters, including the teachings of Paul Rand. #branding #branding101 #identitydesign #logodesign #brand

This summer, we were deeply honored to receive the call to craft a new brand for the rapidly assembling Harris campaign. Tasked with creating an identity and comprehensive design system to empower their creative team during the most compressed presidential campaign sprint in modern American history, we embraced the high-wire challenge. Today, we’re thrilled to share our case study for the Harris-Walz campaign. Take a look: https://lnkd.in/e3znGQTf We couldn’t be prouder of the strategic brand and visual system our small but mighty project team developed (in just a matter of days) to reflect this extraordinary moment in American history. Endless gratitude to the incredible creative leads on the Harris-Walz campaign, especially Kate Conway, Shar Biggers, and so many others who gave 150% of themselves to the campaign. Wide Eye Project Team: Elizabeth Bawol, Alayna Citrin, Grace Abe, Sebastian Arredondo, Ben Ostrower, Kayla Holbeck, with support from Matthew Vogel Typography Credits: Lift Type, Tal Leming of Type Supply (with critical assists from Scott Dadich), Peregrin Studio #harrisforpresident #design #branding #creative #brandidentity #brandbook #typography #typeinspire #nonprofit #nonprofitbrand #uiux #visualidentity #gotv #yourvoicematters #getoutthevote #wideeye