G-STAR is making bold moves in 2025 🔥 #fashion #whpglobal
When Magnus Carlsen, Norwegian chess grandmaster, made headlines for his fearless stand at the World Rapid & Blitz Chess Championships - refusing to ditch his jeans despite tournament rules - we knew it was time to reignite our collaboration. Taking the fine and facing disqualification, Magnus made his stance clear: denim is for everyone, anywhere, anytime - even at the chessboard. As proud partners since 2010, we’re thrilled to announce that Magnus will now compete in G-STAR denim, with a new dress code in place, and take center stage in our Q2 2025 campaign.