TMA

Congrats to the Doritos Mart team on winning Best Experiential Activation by a Packaged Goods Brand in the ADWEEK Experiential Awards! Blending #gaming and IRL at Twitchcon was a total blast. https://lnkd.in/ebvXUXD3

Congrats to the nominees for Costume Designers Guild Awards, especially our friend Samantha Kuester for her work on Six Flags Entertainment Corporation's "Tick. Tick. Tick." 🤡

What sets innovative brands apart? Forward-thinking strategies and embracing new technology positions brands ahead of their competition in the crowded gaming space. Curious how it works? Our latest episode of the Campaign Mode podcast breaks it down. Watch and subscribe here: https://lnkd.in/gZi9VzF2 #gaming

Here's our freshest brew for new client Community Coffee. “Generations” celebrates the 105-year-old company’s founding mission: to bring people together and foster community in every cup. ☕️https://lnkd.in/gyze56fq 

A warm welcome to David Matathia, our new EVP of #Strategy, and a huge round of applause for Kathleen Colditz, taking Culture Resonance Score to greater heights.

Heading into Thanksgiving feeling thankful for our volunteers and the impact they made at our annual Gratitude Day. Across all offices, TMAers came together to participate in local service projects, giving back to the communities that mean so much to us. Thank you to our partners Child Creativity Lab, Tango Charities, Blessings in a Backpack, and Materials for the Arts for the good you do every day!

Just Add Cran! Ocean Spray Cranberries brought the iconic bog to select Walmart stores in time for Thanksgiving shopping. Guests got to pull on the waders for a photo opp and sample a variety of Ocean Spray goodies. Thanks to our partners at Gratsy for the cran-tastic execution. #experientialmarketing

This headline is easier said than done, but brands can do it, and it starts with a Cultural Resonance Score. Thank you for the soapbox, Association of National Advertisers!

We had a blast connecting with the youngest rising stars in our industry at the AAF Student Advertising Careers Conference in NYC. The future looks bright, fueled by the energy, curiosity, and authenticity of these talented students from universities nationwide. Heartfelt gratitude to everyone who joined our Learning Lab or met us at the Recruiting Expo, and to the TMA team who represented us so well: Amanda D. Levine, Brennan Schaenman, Amy Repice, Jesse Nolan, Kendall Tanner and Corey Lark.  

Signing A-listers for #SuperBowl spots is a specialty within a specialty, and given the level of investment, it's not something to attempt without expertise on your side. Megan McMahon of Platinum Rye Entertainment, TMA's talent procurement division, shares the benefit of her experience in MediaPost. https://lnkd.in/guBxCtyN