RED VELVET

2024 Year in Review: SCALE 📈 People. Places. Impact. RED VELVET’s footprint continues to expand, and this year has exceeded all expectations. With growth across our team, nationwide presence, and client network, 2024 was a year to remember.

"At our core, RED VELVET is in the business of relationships." Traveling across the nation with Widow Jane Distillery and unveiling their new custom activation at WhiskyX in Los Angeles has been an incredible journey. Hear from RED VELVET Art Director, Demore´ Hoffman-Batey, and Head of Business Development & Widow Jane Account Manager, Sara Dellinger, as they share how this custom experience brings the Widow Jane spirit to life—and what makes our partnership with Widow Jane so special.  We'll drink to that!

In honor of International Volunteer Day, our RED VELVET team dedicated time to make a positive impact in our community. We delivered coffee to our neighboring Webb Middle School, packed care kits for Caritas of Austin, and collaborated with Letters Against Isolation and Brave Mission to write heartfelt letters to nursing homes, retirement communities, and veterans. - 200 cups of coffee - 150 feminine care kits - 150 snack packs - 154 letters to nursing homes across Texas - 50 letters to veterans A huge shoutout to our incredible team for showing up and showing out—what a meaningful way to spend an afternoon!

We went toe-to-toe with AI. Here's what went down. 💻 How do you think AI will impact experiential marketing? Discuss below and read the full insight piece here: https://lnkd.in/gvrGtBEq

We Asked AI for an Activation Pitch, Here’s What Happened. Hey Siri, write me an article on the intersection of AI and experiential marketing… please. Or wait, should I ask Alexa? Cortana? Gemini? Or shall I wait for Jarvis to enter the chat (Google’s new AI assistant will enter the chat this December)? Has an AI assistant been developed for events? AI has picked up quite a bit of traction in the past two years since ChatGPT launched November 2022 but surprisingly artificial intelligence has been around since the 1950s. It’s hard to imagine “I Love Lucy” and AI are of the same timeframe. First, if you don’t know much about AI… https://lnkd.in/gvrGtBEq

Y’all know Charmin! The stuff we trust. American-made; will never leave us in a port strike, pandemic or otherwise (we make sure of that in Texas as we clear the shelves each time temps drop below freezing). A household name! As Charmin nears 100 years, RED VELVET took a little deep dive into our brand of choice and asked ourselves: How would we help Charmin celebrate? The experiential strategy on this one could go a myriad of ways, especially with a TP brand that already values this work, so we decided to step outside of the brand box for this one... Read More: https://lnkd.in/gKbAP4cK

Choose your adventure... Are you an Ocho (tequila), a Vago (mezcal), or both? (We’re both!) Our team worked hard to bring the stories behind these beautiful brands to life through an immersive, split-booth experience. We’re fortunate to travel across the country with Tequila Ocho and MEZCAL VAGO, witnessing firsthand how consumers react to both the experience and the products. It’s nothing short of an epic journey 🗺️

A great feature from austinwoman magazine with our Austin PBS Partner Carolyn Connolly! It's been an incredible journey working with Carolyn throughout the duration of our Austin PBS ACL Live Roadshow. She's a rockstar! 🎸 https://lnkd.in/gbrKcgNz

"Look up.” We hear it all the time. Scolding anyone whose eyes are glued to their screen as they attempt to multitask life: navigating through foot traffic, queued up for a coffee, glazed over almost missing their subway stop. Once your eyes are released from the screen’s suction, you’re usually hit with a pleasant reminder that the outside world glows with a vibrancy that can’t be captured in pixels. Here’s a secret: if you lift your gaze a touch higher, the sky becomes the limit.   And marketers have caught on. https://lnkd.in/gGsjbnMF

Shout out to all agency & event professionals this busy season!