Localizing your prices is as important as localizing your game content. Mobile games are no longer a niche entertainment product but a global phenomenon. In order to tap into new markets, game developers need to localize their products, and that includes in-app purchases. Our machine learning and AI algorithms can now optimize the prices of in-app purchases and promotional offers, giving you the boost in revenue you need. Find that perfect price point for each player, in each country, without the fuzz. You can then focus on what you do best: making great games. Don't leave any money on the table. Get the most out of your IAPs and promotional offers by trying out Pricing Optimization today!
wappier
Software Development
New York, New York 6,470 followers
The leading revenue optimization solution for mobile games.
About us
Our technology takes advantage of a powerful AI engine that analyzes billions of data facts every day and delivers the next best action to drive payer conversion and player engagement. wappier’s deep machine learning expertise will help you optimize your pricing, retain your player base, and deploy personalized offers in real time.
- Website
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https://wappier.com/
External link for wappier
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Big Data, Mobile Games, Machine Learning, Predictive Analytics, Loyalty & Retention, Pricing Optimization, Audience Management, Consumer LTV Optimization, AI-powered optimization, AI-powered Lifecycle Performance Optimization, and Revenue Optimization
Locations
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Primary
Get directions
511 Avenue of the Americas, New York
Unit 268
New York, New York NY 10011, US
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Get directions
299 Leoforos Kifisias
Kifisiá, Attiki 145 61, GR
Employees at wappier
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Ted Verani
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Alex Moukas
Serial Entrepreneur | Advancing Innovation in Artificial Intelligence and Multi-Agent Systems | Combining Research, Education, and Technology to…
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Bill Gianoukos
CEO & CoFounder @ Goodpath | Digital Health Innovator
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Manolis Orfanoudakis
VP engineering @wappier
Updates
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There is no “one-size-fits-all” approach to pricing in-app purchases. But as the retail industry has known for decades, there are common themes in human psychology and behavior. Behavioral economics can help developers identify effective pricing tactics. Insights from this field provide a framework for understanding user goals and purchasing behaviors. Combined with classic best practices, these lessons can help you maximize IAP revenue and engagement. Read our IAP pricing guide to find out more! ⬇️ https://lnkd.in/gMMSiR8