Waldencast is a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands and helps them rapidly create scale and profitability via industry specific operational expertise. Waldencast invests in brand-led business models and goes beyond traditional incubation and acceleration to develop a collective of innovative and unique brands that place responsible entrepreneurship at the heart of its operations. Waldencast has offices in New York and London and has an investment portfolio in North America, Europe, and Latin America. The selection of brands to participate in the community is as much driven by the strength of the brand concept and business model as it is by our shared human and social values: sustainability, responsibility, inclusivity. We believe brands that marry purpose, art, beauty, and design with industry and commerce to make the planet and the lives of those in it better. Individuals that are part of the Waldencast collective are as much driven by the strength of the brands’ ideas, as it is by sharing our dreamer/maker values: ambition with humility, idealism with practicality, grit with empathy, vision with action. We have the spirit of a challenger, a disruptor, a game-changer. We are a start-up and we intend to stay in the attitude of a start-up regardless of our success.
External link for Waldencast
New York, NY 10014, US
London, London W1, GB
Waldencast reposted this
Glossy 50 2024: Michel Brousset and Hind Sebti, Waldencast Two years after acquiring makeup brand Milk Makeup and clinical skin-care brand Obagi, Waldencast — founded by Hind Sebti and Michel Brousset — saw a major payoff. That included a 25.7% year-over-year revenue growth for the second quarter of 2024. Read our full profile: https://lnkd.in/e7Cyw2U3
Waldencast reposted this
All of us at Milk Makeup are very proud and grateful to have our viral Cooling Water Jelly Tints crowned 2024 Makeup Product of the Year! Special thanks to our amazing product development team and to our co-founder Dianna Ruth for always innovating. Big thanks also to WWD for supporting and celebrating innovation in our beautiful industry.
DRUM ROLL PLEASE... 🥁 We are beyond thrilled to announce that our Cooling Water Jelly Tints have been crowned Product of the Year by WWD and @beautyinc! 🎉 This viral sensation has officially become a 9x award winner 🏆 Since launch, our jelly tints have taken the beauty world by storm, selling one every 20 seconds! The love YOU, our Milk Fam, have shown for these blush + lip stains have made this achievement possible. 💖 2024 is OFFICIALLY the year of Jelly! A massive thank you to WWD + @BeautyInc for this incredible recognition and an even bigger THANK YOU to our amazing Milk Fam and team. To the Milk Makeup team—your Creative Freedom, New York Grit, and Fearless Innovation brought this product to life, and we are so grateful for all your hard work. We can’t wait to show you what we have planned for 2025! Jessica Blanco, Jamilah S, Zemirah H., Hannah Fitch, Olivia Borrill, @Melissa Melillo, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Esther Jung, Camille Hall, Kali Perez, Alexandra Roche, Douglas Kroboth, Joseph Cusenza, Heather Gronski, Dawn Taitt, Tiara Jean-Charles, Steven Cruz, susan collins, Gloria Sagredo, Kristina Thani, Gillian Smith, Michelle Chavez, Michelle Ho, Brittany Aliota, Meriem Djemel, MPS, Amandine Mossaz, Ally Min, Holly Balunas, Kate Millington, Adriana Autie, Sydney Doyle, Harmony Boyer, Tim Coolican, Mazdack Rassi If you haven’t gotten your hands on our viral, multi-award-winning, sold-out Cooling Water Jelly Tints yet, what are you waiting for?! WE LOVE THEM, WWD loves them, @BeautyInc loves them—now it’s your turn! 💄 ✨ Available in 6 stunning shades: 🍑 NEW! FIZZ (soft peach) 🌸 NEW! FRESH (soft pink) 🌺 BURST (poppy pink) 🍹 SPRITZ (coral) 🍇 SPLASH (berry) ❣️ CHILL (red) 💧 Plus, it’s good for your skin: 🧊 Vegan collagen to help firm 🧊 Aloe to soothe + refresh 🧊 Seawater to hydrate + cool 🧊 Non-comedogenic + non-acnegenic 🧊 Clean, vegan, cruelty-free, and 90% natural Shop them now sephora.com and MilkMakeup.com before they sell out again! 🛒 https://lnkd.in/eKnqRgGu #MilkMakeup #CoolingWaterJellyTints #ProductOfTheYear #WWD #BeautyInc #MilkMakeup
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Thank you Glossy for recognizing our founders Hind Sebti and Michel Brousset and our Milk Makeup and Obagi Medical team as the top 50 people (and teams) that shape the beauty and fashion industry. https://lnkd.in/eRy_tXAi
Listen to Justin Giouzepis, CMO of Obagi Medical, discuss the world of beauty and aesthetics with Nader Naeymi-Rad of Beauty Independent next to Michele H. from FACE FOUNDRIÉ®️ and Nicci Levy of Alchemy 43. https://lnkd.in/ekZxKhNn
We are pleased to report another quarter of strong results, with Q3 2024 Comparable Net Revenue grew +34.6% while Adjusted EBITDA Margin rose to 16.3%, a 720-basis point improvement over last year. This reflects the strength of both our Obagi Medical and Milk Makeup brands, driven by increased consumer demand and the introduction of strong innovation in both brands. https://lnkd.in/eQfEi4ch
Thank you Glamour’s readers for recognizing our Milk Makeup’s Hydro Grip Primer as one of the best products of the year. We love editorial picks but this one is always special as it reflects the votes of its readers.
⭐️ Hey Milk Fam! ⭐️ We’re thrilled to share that Hydro Grip Primer has done it again! It was just named Best Primer in the 2024 Glamour Beauty & Wellness Awards! 🏆✨We’re so excited for this recognition, as Glamour Awards celebrate the best beauty products that make us feel great inside and out. Glamour readers cast over 10,000 votes to select their favorites of 2024, and we’re honored to be among them. Here’s what Glamour had to say about our iconic primer: “By now, we expect nothing less from Milk than astounding innovation with its products, and this silicone-free primer is one of its most remarkable. It’s clingy (in a good way!) without being sticky, thanks to a blend of hydrating hyaluronic acid, glow-boosting niacinamide, and grippy blue agave extract, so makeup goes on smoothly and lasts for hours.” A huge thank you to Glamour and everyone who voted for Hydro Grip Primer, and congratulations to the Milk Makeup team for this incredible win! 🥂 Thank you for bringing our brand DNA to life in every product innovation. Hydro Grip Primer truly embodies our fearless innovation and creative freedom. ✨ And to our Milk Fam—thank you for all your support! If you haven’t tried our award-winning Hydro Grip Primer yet, what are you waiting for? Glamour loves it, we love it, and it’s a must-have in any makeup bag! Head to milkmakeup.com and sephora.com to grab yours, because when the Hydro Grip is on, it’s on! 🔒💦 Here’s what makes Hydro Grip Primer a multi-time award winner: 💦 Dewy finish 💦 12-hour grip 💦 Clear gel base 🔒 Hydrating ingredients: hyaluronic acid, niacinamide, hemp seed extract, and aloe water 🔒 All-natural blue agave extract for long-lasting grip 🔒 Clean, vegan, and cruelty-free Harmony Boyer, Tim Coolican, Dianna Ruth, Jessica Blanco, Jamilah S, Zemirah H., Hannah Fitch, Olivia Borrill, Melissa Melillo, Sarah Tustin, Sabrina Benmoha, Bozena Kapalka, Esther Jung, Camille Hall, Kali Perez, Alexandra Roche, Douglas Kroboth, Joseph Cusenza, Heather Gronski, Kate Millington, Adriana Autie, Sydney Doyle Link to Glamour Article: https://lnkd.in/e2wS7ib #MilkMakeup #Glamour #Awards #HydroGripPrimer
TheIndustry.fashion & TheIndustry.beauty in partnership with CEW UK interviews our Founder and CGO, Hind Sebti on leadership and the British beauty industry.
In this exclusive monthly interview series in partnership with CEW UK, Founder of whind, Hind Sebti, speaks about what sets the British beauty industry apart from other markets worldwide, what key skills you need to have as a leader today, how she came to launch her own brand, and her advice for anyone launching/scaling their own beauty business. Read the full interview here: https://lnkd.in/eZ6pnDc7 #cew #retail #beautyindustry #interview
Waldencast reposted this
Such a huge highlight to have my first interview in Arabic, LIVE on prime time DUBAI TV (UK) LTD to share the story behind creating whind a Beauty brand that bridges heritage and modernity, East and West, visible efficacy and delightful sensorial experience by marrying my native Moroccan Rituals and time tested ingredients with High Performance clinically proven formulations. Golden Hour Beauty that celebrates a warmer, joyful and glowing vision of Beauty, inspired by a Moroccan and Arab Beauty point of view. A brand anchored in the region and open to the world. For global citizen that seeks that Golden Hour glow anytime, anywhere. PS - And if you want to learn how to say "Waldencast creates, acquires and scales the next generation of beauty brands in Arabic", fast forward to minute 3! Thank you Dubai Film and TV Commission Graziella Kamel for having me! https://lnkd.in/ea7Ch6X3
Waldencast reposted this
🚨 Milk Makeup Fam, BIG NEWS! 🚨 We’re thrilled to announce that Milk Makeup has officially landed at Sephora India! 🎉 Last week, we celebrated this exciting milestone with Sephora India and our incredible Milk Makeup community at an unforgettable launch event. The evening was filled with fun activities, including memorable photo moments, a custom T-shirt and heat patch station, a rapid sketch artist, makeup touch-ups, and interactive product discovery sessions. A huge thank you to Sephora India and everyone who joined us to celebrate, as well as to our amazing team for their hard work in making this launch a reality. Special shoutouts to our Co-Founder, Mazdack Rassi, and our UK Sales & Education Executive, Victor T., for embodying Milk Makeup at the event, sharing our journey, and showcasing our fabulous products. Aryana Corona, Julie Le Noan India, we can’t wait to see you live your look! 🖤🌟 #MilkMakeupIndia #LiveYourLook #SephoraIndia