Virtuous

Last week, we shared insights from our partners in the industry regarding their victories, challenges, and trends from 2024. Today, we're unveiling their predictions for nonprofit success in 2025! 💡 You'll hear from experts like Kristine Masta from Kristine Masta Consulting, Sabrina Walker Hernandez, MPA from Supporting World Hope Coaching & Consulting, LLC, as well as from our very own Fundraiser in Residence, Carly Berna. Plus, discover the full insights from 2024—from victories, challenges, up-and-coming trends, as well as tips and strategies on how to achieve success in 2025. Read more at ➡️ https://vrtuo.us/3W3joPz #nonprofit #predictions #2025 #fundraising #fundraisingideas #goals

🎙️ In this episode of The Responsive Lab, your Virtuous co-hosts, Stephen Boudreau and Carly Berna are joined by good friends, Jon McCoy, CFRE and Becky Endicott, CFRE from the podcast, We Are For Good! 😃 They begin by talking about how to measure success, giving examples such as tracking the various forms of engagement in one’s organization. Next, they discuss the topic of activation. How do donors, listeners and supporters respond to calls to action, and what kind of pushback is there from nonprofits in this area? Later, they dive into the process of syndicating content, meaning spreading a message or an idea to multiple channels for different audiences. Jon & Becky offer invaluable insights on how organizations can connect with their supporters through activation and harness the power of generosity in the current giving climate that we live in. More topics include:  ✨ The pitfalls of only measuring giving against other metrics in an organization’s growth plan ✨How to engage dimensionally with your organization’s supporters ✨How the Barbie Movie is a good example of what not to do in terms of activation  ✨And so much more! Watch or listen now at ➡️ https://vrtuo.us/3Dzgz2r or wherever you get your podcasts 👍 #podcast #fundraising #success #barbiemovie #growth #nonprofit

✨ Now's the time to reflect on this year’s lessons and look ahead to what’s next for nonprofits in 2025. We're highlighting key insights from industry leaders on the victories, challenges, and emerging trends that will shape nonprofit strategies in 2025. Here are just a few of our 2024 takeaways: 😀 Back-to-Basics Fundraising — Nonprofits focused on clear programs, goal-setting, experimenting, and adapting—highlighting the value of simplicity and persistence in achieving results. 🤝 Collaboration and Partnerships — Sharing resources and partnering across the organization on campaigns enabled nonprofits to amplify their impact. 💸 Shifts in Donor Dynamics — Higher-dollar donor giving rose, while general and low-dollar donations declined, underscoring the importance of personal communication and cultivating meaningful relationships through storytelling and gratitude. These lessons and many more are explored in detail on the Virtuous blog. Get inspired, adapt, and prepare for an even stronger 2025 👉 https://vrtuo.us/49TeVVa #2024wrapped #wrapped #nonprofit #fundraising #lessonslearned #newyear #2024takeaways

🎉 Is Your End-of-Year Receipting Ready? The end of the year is near, which means nonprofit organizations face a critical task: ensuring their receipting process is seamless, timely, and donor-friendly. Thoughtful receipts not only meet legal requirements but also strengthen relationships with your supporters. Here are a few expert tips to streamline your process: ✔ Be Timely: Send one-time receipts within 48 hours and annual statements promptly. ✔ Plan Ahead: Communicate expectations with donors early and often. ✔ Train Your Team: Ensure everyone is equipped to manage receipts or guide donors effectively. Looking for more actionable insights and tools? Discover how to simplify your end-of-year receipting process and build trust with your donors. 👉 Read the full list of tips on our blog! ➡️ https://vrtuo.us/4gJwtWk #Nonprofits #Fundraising #YearEndGiving #DonorEngagement #NonprofitTips #FundraisingTips

🎉 We're excited to announce that Virtuous has been recognized as a leader in the G2 Winter 2025 Grid Report for Nonprofit CRM and Donor Management Software! We're incredibly proud of these results, which are based on authentic feedback from our amazing customer base! 👏 The quarterly G2 reports continue to reinforce Virtuous’ growing leadership presence in the nonprofit technology space as fundraisers seek modern solutions that help build stronger, personalized connections with donors. Here's to growing even more generosity in 2025! 🤩 We invite you to discover more about Virtuous—and see how you can benefit from making a CRM switch today ➡️ https://vrtuo.us/41QSPAJ #G2 #Awards #CRM #Nonprofit #Fundraising #DonorManagement #Celebrate

Happy Holidays from your friends at Virtuous! ✨ We hope you have a wonderful festive season with family and friends! 😀 #HappyHolidays #SeasonsGreetings

✨ Impact Campus Ministries boosted revenue by 68% with Virtuous! ✨ Faced with an outdated CRM that drained time and energy, Impact Campus Ministries sought a modern solution. Their goal? Streamline operations, scale donor engagement, and treat every donor like a major donor. By switching to Virtuous, they achieved: ▪️ Automated donor journeys and thank-you messages ▪️ Personalized communications for 2,200+ donors (1,500 are monthly givers) ▪️ Automated task assignments for staff follow-ups The impact of this switch lead to: 📈 Revenue growth from $1.6M to $2.7M in 2 years—a 68% increase! 📈 27% higher donor retention than the nonprofit average Here's what Jeffrey VanderLaan, VP of Impact Campus Ministries, said about Virtuous: “Virtuous is the bread and butter of responsive fundraising—giving everybody that same kind of treatment that a major donor would normally get.” Discover the full success story here ➡️ https://vrtuo.us/4gM9Ujz #casestudy #customerstory #testimonial #nonprofit #ministry #fundraising #successstory

As we wrap up 2024, this is the perfect time to reflect on this year’s lessons and look ahead to what’s next for nonprofits in 2025. We're highlighting key insights from industry leaders on the victories, challenges, and emerging trends that will shape nonprofit strategies in 2025. Here are just a few of our 2024 takeaways: 🎨 Creative Fundraising & Donor Behavior — Nonprofits showcased resilience by adopting innovative fundraising strategies and leveraging digital marketing techniques to engage donors in new ways. 💻 The Role of AI & Technology — While AI tools gained traction, many nonprofits faced hurdles with data management and training staff, revealing the need for better tech resources and support. 📜 Shifts in Donor Expectations — Donors now expect more transparency, impact-driven storytelling, and personalized engagement, driving a shift from transactional to relationship-based giving. These lessons and many more are explored in detail on the Virtuous blog. Get inspired, adapt, and prepare for an even stronger 2025 👉 https://vrtuo.us/49RWJeS #2024wrapped #wrapped #nonprofit #fundraising #lessonslearned #newyear #2024takeaways

Thinking about launching a capital campaign? 👉 Here’s where to start: Every successful campaign starts with strong foundations and a clear vision. Here’s what your nonprofit needs in place before moving forward: 🔭 A big, bold vision • What will your community look like after the campaign? • Will your organization be transformed—new buildings, expanded programs, or enhanced services? • Avoid launching a campaign just because of an upcoming milestone. Focus on transformational impact. 💰 Financial stability • Is your annual fund strong and reliable? • Campaigns are tough to execute if your organization is operating at a deficit. 🛠️ The right team • Do you have the staffing to support a campaign? • A development director or team is essential for success. Capital campaigns thrive on boldness, preparation, and a clear plan. Is your organization ready to take the leap? 💡 Want to learn more? Watch/read the full Ask a Responsive Fundraiser with CEO & Co-Founder of Capital Campaign Pro, Amy Eisenstein, ACFRE ➡️ https://vrtuo.us/41Egg0a #fundraising #campaigns #nonprofit #fundraisingideas #fundraisingtips #strategy

🗣️You asked, we answered! We’re excited to welcome our very own Erik Tomalis 🦬 back to Ask a Responsive Fundraiser! This week, he offers insights on some of the issues nonprofits face, including: 🔗 Strengthening Donor Relationships: Make donors feel seen and invite them to engage beyond donations. 🙌 Creating a Consistent Volunteer Program: Keep volunteers updates, show how volunteering contributes to the mission, and set expectations. 🌍 Diversifying Your Board: Identify gaps, broaden your search, and tailor your outreach so new members can see exactly how they can contribute. 💻 Head over to the blog to get more of Erik’s insights ➡️ https://vrtuo.us/4gMhg6R 🙋Drop your questions in the comments, and let’s keep the conversation going! #AskaResponsiveFundraiser #DonorEngagement #DonorRelationships #Volunteers #Nonprofits #NonprofitSuccess