The future of in-store media is here – and it’s more digitized than ever. Our comprehensive report dives deep into the consumer’s evolving preferences, covering key insights on the emergence of Electronic Shelf Labels (ESLs), in-store digital screens, and how a more digitized environment impacts shopping behaviors and purchase decisions. Stay ahead of the curve with actionable insights to optimize your in-store strategy, driving measurable, incremental results through both digital and print formats. 👉 Read the full report here: https://avydn.co/3zMg8jB #ShelfEdge #RetailMedia #ESLs #InStoreMedia #DigitalScreens #ConsumerInsights #Vestcom #PathToPurchase
Vestcom
Advertising Services
Little Rock, AR 22,164 followers
The industry leader in shelf-edge media for Retailers and CPGs.
About us
Vestcom is the industry leader in shelf-edge media for Retailers and CPGs. Our data-integrated media solutions engage shoppers at their point of decision to enrich the shopping experience while driving profitable growth. For more than 30 years, Vestcom’s patented shelf-edge innovation has been relied upon by 70+ retailers across more than 60,000 stores, partnering to engage more than 600 CPGs through our shelfAdz media solution. Vestcom is a standalone business unit of Avery Dennison, a global Fortune 500 company. Learn more at www.vestcom.com.
- Website
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http://www.vestcom.com
External link for Vestcom
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Little Rock, AR
- Type
- Privately Held
- Specialties
- Shelf Edge Marketing, Retail marketing services, and Data integration and management
Locations
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Primary
Get directions
2800 Cantrell Road
Suite 500
Little Rock, AR 72202, US
Employees at Vestcom
Updates
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📣The message was clear from #P2PILive: in-store media is a must-have for brands seeking to engage shoppers and drive sales. Vestcom is your partner in maximizing the impact of in-store retail media. Reach out to media@vestcom.com now to learn how our solutions drive measurable conversion.
What’s the future of in-store retail media? At #P2PILIVE, we learned: 1) Physical stores are the next major media channel. High attentiveness & proximity to POS should attract national media budgets. 2) Experiential #retailmedia will elevate in-store CX & drive LTV. Product sampling, interactivity & creator content will transform physical stores. 3) In-store retail media measurement will enable market growth. It's about reach, quality & performance – all 3 need to be measured. Andrew Lipsman of Media, Ads + Commerce shared his vision of the future during a keynote presentation at the event. It included a Q&A session with Vestcom’s Shachar (Shock) Torem & Paul Brenner of Vibenomics, a Mood Media company.
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Don’t miss Vestcom’s Shachar (Shock) Torem on stage at #P2PILIVE for a discussion with Andrew Lipsman on the Future of In-Store Retail Media! Gain valuable insights into: 👉 What’s next for in-store retail media 👉 Elevating the customer experience 👉 How to integrate digital surfaces for maximum impact Can’t join us next week? Learn more at vestcom.com/CPG-solutions. #RetailMedia #InStoreMarketing #pathtopurchase #grocery #Retail #ShelfEdge #CPG #media
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Not to miss! Grocery Dive spotlights the latest insights on how emerging digital technology is impacting the in-store experience and shopping behaviors. 🔍 The research offers a unique perspective into how consumers are reacting to the emergence of digital screens and ESLs in retail stores. Take away tangible insights on how to optimize digital engagement within the store environment, maximizing impact with shoppers. 👉 Check out the article here: https://avydn.co/4eeypEq #RetailMedia #InStoreTrends #DigitalTransformation #ESLs #ConsumerInsights #Vestcom #GroceryDive
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Looking forward to the upcoming #P2PILIVE! Explore how Vestcom is helping over 800 brands to engage shoppers across our national network of 60,000+ stores. Connect with Kendal Callender, Shachar (Shock) Torem, and Steve Campbell to optimize your in-store media strategy with shelfAdz, and explore new opportunities with the rise of in-store digital screens. Stand out at the shelf-edge and drive measurable conversation. Learn more at vestcom.com/CPG-solutions. #pathtopurchase #grocery #Retail #ShelfEdge #CPG #media #InStoreMedia #BrandMarketing #DigitalInnovation
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🎧 Tune in to the latest RETHINK Retail podcast episode, featuring Vestcom’s very own Mark Sciortino: https://bit.ly/48qddtY Join as host Melissa Minkow gets Mark’s perspective on the digital revolution happening in retail, exploring how stores are integrating technology to enhance customer experiences and improve operational efficiency. 💡Topics include: - A customer-first approach to digitizing the store - Creating frictionless in-store and digital experiences - The next era of data-driven decision making - Considerations around ESL adoption - Keys to a successful hybrid in-store environment For further insights, download Vestcom’s latest report, “Digitizing the Store with the Consumer in Mind” here: https://avydn.co/3zMg8jB To learn more about how Vestcom’s storeLink™ platform can enable a more holistic in-store strategy, visit https://avydn.co/4ahwhKq #rethinkretail #retailtech #ESLs #vestcom #storelink #shelfedge #retailmedia #consumerinsights
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Excited to continue adding further value to our long-standing partnership with Kroger, collaborating on transformative applications of RFID technology in the grocery industry.
We're excited to announce that we've teamed up with Kroger to enhance the grocery shopper and associate experience with RFID! What is made possible if physical products have a unique digital identity? Freshness Optimization: RFID-embedded labels on bakery items provide real-time inventory visibility, ensuring maximum freshness and reducing waste from overproduction. 🥐🍞 Seamless Shopping: Accurate inventory data means shelves will be stocked, and customers can easily find the products they’re looking for. 🛒 Productive Associates: By automating inventory management, we're freeing up associates to focus on what matters most: customer service. 😊 This is just the first step in our journey with Kroger to transform the grocery industry with intelligent labeling solutions. Read the full announcement here: https://lnkd.in/eiM2DVYp #MakingPossible #Kroger #RFID #RetailInnovation #GroceryTech #CustomerExperience #Sustainability
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Vestcom can now help transform your retail space! ✨ Shop our one-stop eCommerce platform for all your store fixture needs – from in-store shelf labels to frames & clips and everything in between. Let us help create a functional retail environment today. Visit https://shop.vestcom.com/ to start shopping. #RetailSolutions #Retailmarketing #ShelfLabels #RollLabels #InStoreMarketing #Vestcom #VestcomShop
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As featured in Progressive Grocer, Vestcom’s research reveals a unique consumer lens to how digital transformation is reshaping in-store experiences. Discover crucial insights into consumer preferences for in-store digital engagement, including reactions to ESLs and digital screens, and their impact on purchase behaviors. As the retail environment continues to digitize, stay informed on how these emerging trends are shaping the future of in-store experiences. 👉 Read the feature here: https://avydn.co/3NKFTo1 #InStoreMedia #RetailTrends #DigitalEngagement #ESLs #ConsumerInsights #Vestcom #ProgressiveGrocer
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Just released! Check out Vestcom’s latest research, featured in Path to Purchase Institute's annual Retail Media Guide: https://lnkd.in/gPDfXa6V Uncover key insights into consumer reactions to in-store digital screens, where and how they want to be engaged, and impact on their purchase decisions. Don’t miss these key insights to help shape your in-store media strategy as new digital formats emerge. 👉 Read the full report here: https://avydn.co/4eshcID #RetailMedia #InStoreMedia #DigitalScreens #ConsumerInsights #PathToPurchase #Vestcom