Veritus Group

In this episode of the Nothing But Major Gifts podcast, Jeff Schreifels sits down with Karen Kendrick, our Senior Director of Client Engagement, to discuss the state of relational fundraising and the trends we’re seeing heading into 2025.   We’re diving into:   ✅ The growing interest in relationship-focused fundraising and why it’s gaining traction.   ✅ How to engage mid-level donors and unclog your donor pipeline.   ✅ The importance of creating strategic donor offers that align with their passions and interests.   ✅ How AI can be a helpful tool for fundraisers without losing that human connection.   ✅ Why it’s time to think about your mission more holistically—donors, staff, community, and program as one integrated table.   If you’re ready to prioritize long-term donor relationships and build stronger connections, this conversation is for you.   🎧 Give it a listen and start thinking differently about fundraising in 2025! https://lnkd.in/ejZTVD9W #RelationalFundraising #DonorRelationships #FundraisingTrends #NonprofitLeadership #MajorGifts

With the Veritus Group Academy, you can stream your way to becoming a fundraising pro! Our training videos are just as addicting as your favorite Netflix series- but WAY more rewarding. 😉📺✨ Here’s what’s included in our courses:   🎥 Live video training sessions with Veritus Group coaches- get answers to questions and actionable tips to help you grow! 🌐 Access to our Community Hub- connect with fundraisers like you and join in free live trainings to level up your skills.   🎓 A mix of binge-worthy video lessons and interactive discussions that make learning fun AND impactful. 🌟 Some of our top binge-worthy courses:  - Certification for Major Gift Fundraisers - Certification in Mid-Level Fundraising - Starting a Major Gift or Mid-Level Program   - Making Effective Donor Asks   - Discovering Donor Passions & Interests   - And more! Ready to stream your way to success? Click the link below to browse courses. Let’s make 2025 your best year in the fundraising world yet.  https://lnkd.in/e5RAP53G #FundraisingGoals #ProfessionalDevelopment #FundraiserLife #MajorGiftsTraining #fundraisingtips #fundraisingsuccess #nonprofitcommunity #nonprofitleader #nonprofitorganization

We've conducted scores of donor assessments over the years, and we’ve seen a disturbing pattern that goes undetected. While donor giving totals may go up or stay steady year-over-year, many donors are giving less or they’ve stopped giving altogether. Most organizations don’t even realize that this is happening, because the gap is covered up by gifts from new donors. On Thursday, January 16th we're offering TWO sessions of our information-packed, free webinar, The Hidden Problem That's Costing Non-Profits Thousands (or Maybe Millions!) of Dollars. In this webinar, Jeff Schreifels, Principal at Veritus Group, will share how we’ve diagnosed this problem in hundreds of data files and how you can take action to address your value attrition, donor attrition, donor pipeline health, and more. We hope you'll join us at either 8 AM ET or 2 PM ET on January 16th! Register for the 8 AM ET Session Here: https://lnkd.in/eCPqS-TT Register for the 2 PM ET Session Here:  https://lnkd.in/eHNiuyFP

Non-profits, how's your mid-level program?🤷🏻♀️ In our work, we've found that even large organizations that are well-resourced haven’t quite figured out how to properly invest in mid-level donor programs. They know they need to, but they haven’t pulled the trigger yet. Most nonprofits have great systems for their low-level and major gift donors—but what about the donors in between? Without a structured mid-level program, these donors often fall through the cracks, treated like $25 donors even though they’re giving much more. 😬   That’s where we come in. Our team helps you build and grow your own mid-level donor program with:   ✅ A strategy to increase donor retention.   ✅ Tools to boost revenue per donor.   ✅ A plan to move more qualified donors into major gift portfolios.   When your organization partners with us, you’ll get:   💡 Clear consulting to bring structure and accountability to your program.   📊 Insights to identify the right donors and their passions.   🛠️ Weekly coaching, training, and encouragement to hit your goals.   ✍️ Proven strategies like personal emails, notes, and calls to cultivate relationships.   It’s all about shifting donors from one-to-many marketing to meaningful, one-to-one interactions—without the intensity of a major gift program. This focus builds stronger donor connections, increases giving, and strengthens your nonprofit’s future.   Want to learn more about how we can help your non-profit organization strengthen its mid-level fundraising program? Click the link below or email us at hello@veritusgroup.com. https://lnkd.in/gT6Fy6-R 👈 #MidLevelDonorStrategy #NonprofitFundraising #VeritusGroup #nonprofitfundraising #nonprofitwork #nonprofitorganizations #nonprofitorg #501c3nonprofit #nonprofitleadership #nonprofitconsultant #nonprofitsupport #nonprofitfoundation #nonprofitconsulting

Looking to transform your major gift program and generate more revenue for your nonprofit?   At Veritus Group, we specialize in helping nonprofits implement The Veritus Way, our proven model that empowers MGOs to build stronger relationships with donors and maximize caseload potential.   Here’s what Marne Fauser, CEO & President of United Way of Central Illinois, had to say:   "We had three MGOs all hired in at the same time with a total caseload value of $1.5 million. After implementing the Veritus model and onboarding new MGOs to the organization, in four years, that total caseload value grew to $4.65 million." Imagine what that kind of growth could mean for your mission.   📲 Click the link below to learn more about our major gifts consulting services for nonprofits.  https://lnkd.in/edUhdGhy #MajorGifts #RelationalFundraising #NonprofitLeadership #FundraisingSuccess #VeritusWay

The end of the year is almost here! As you wrap up your caseload, it’s the perfect time to check in with donors and clarify their giving plans. Here’s a quick example: One of our public media clients faced a little donor dilemma. A $5K donor who usually gave in October had already made a gift in the spring. Did this mean they were changing their giving pattern? With two weeks to go, the team used a simple, thoughtful ask: "I see you typically renew your support in the fall. Is that something you plan to do again this year?" What happened? The donor called back quickly—and sent another $5K. 🙌 Sometimes, a timely and genuine check-in is all it takes to inspire support. And even if the donor doesn’t give, you’ll gain clarity to plan better. 👍 #fundraisingtips #nonprofits #nonprofitfundraising

The truth is, no one is coming to save you—and that’s empowering! It might sound harsh, but realizing you are in the driver’s seat of your life is one of the most freeing truths out there. Especially in the busiest time of year for fundraisers, it’s easy to feel overwhelmed, stuck, or like the systems around you are holding you back. But shifting your focus to what you can control can transform your work—and your mindset.   From small steps to big shifts, stepping into the driver’s seat is a journey that involves self-love, self-discovery, and some personal development work.  Ready to explore how to start? Check out our latest blog post, "No One is Coming to Save You," for practical tips to help you take charge and create the change you need.   👉 https://lnkd.in/eM9HU53e #Fundraising #NonprofitLife #PersonalGrowth #TakeControl #nonprofitfundraising #nonprofitmanagement #fundraisingtips

Major gifts work isn’t about instant results- it's about being able to see the bigger picture. 🌱 It’s a patient process of building trust, understanding what truly drives your donors, and aligning their passions with your mission. When you prioritize relationships over transactions, you create the foundation for transformational giving. Rushing the process? That’s a quick path to missed opportunities and shallow donor relationships. Instead, take the time to invest in nurturing genuine connections. The long game may take patience, but the impact it will have on your fundraising program is undeniable. #MajorGifts #FundraisingStrategy #NonprofitLeadership #DonorRelationships #TransformationalGiving

Celebrating with Amy, who just finished our Certification Course for Major Gift Fundraisers!👏👏

There's nothing more rewarding than seeing the fundraisers we coach thrive! 🧡 Recently, an MGO we worked with reached out via text to share some incredible news with her Veritus coach, Matt: she secured a very large gift for her organization!🎉 Even though her contract with us ended earlier this year, she wanted to share her success because of the connection she and Matt had built during their time working together. Moments like these remind us why we do what we do—to empower fundraisers to achieve amazing results and find greater success and joy in their work.  #NonprofitLeadership #FundraiserSuccess #DonorRelationships #MajorGifts #NonProfitConsulting #NonProfitCoach