Cheers to a brand-new year and endless possibilities! ✨ As we welcome 2025, it’s the perfect time to set new goals, chase new dreams and embrace fresh opportunities. What are your goals for the year ahead?
About us
Varsity Brands elevates the student experience- in Sport and Spirit. We are BSN SPORTS, the recognized leader in athletic gear and Varsity Spirit, the driving force in spirit. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit. With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through two unique but interrelated businesses: BSN SPORTS and Varsity Spirit. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
- Website
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http://www.varsitybrands.com
External link for Varsity Brands
- Industry
- Executive Offices
- Company size
- 5,001-10,000 employees
- Headquarters
- Dallas , Texas
- Type
- Privately Held
- Specialties
- sport, spirit, achievement, yearbook, cheer, athletics, dance, fundraising , cheerleading, new school construction, graduation, school spirit, performance arts, and school needs
Locations
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Primary
Get directions
4849 Alpha Rd.
Dallas , Texas 75244, US
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Get directions
1901 Diplomat Dr
Farmers Branch, Texas, US
Employees at Varsity Brands
Updates
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That’s a wrap on 2024! This year, we: 💪 Celebrated 50 years of Varsity Spirit empowering athletes. 🎊 Marked 10 years of IMPACT, showcasing our growth and strength. 🌟 Empowered over 360,000 girl athletes through BSN SPORTS SURGE across all 50 states. 💛 Raised close to $900,000 for St. Jude Children's Research Hospital, bringing our total support to $14M+. 📚 Earned amazing yearbook accolades: 🏆 19 Crown Awards 🏆 25 Pacemaker Finalists 🏆 4 NSPA Best of Show Awards And so much more! We are so proud of our accomplishments in 2024 and look forward to making 2025 even more extraordinary!
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As we close out an extraordinary 2024, we’re reflecting on the milestones, progress and purpose that defined Varsity Brands this year. From empowering sports to uplifting communities, our mission to be In the Game for Good continues to create a lasting impact nationwide. 👇 Read our latest Elevating Leadership Blog: "Reflecting on an Extraordinary 2024: Thank You to the Varsity Brands Team" to join us in celebrating this year’s achievements and see how we’re shaping the future of sports, education and community engagement together. https://lnkd.in/eT2UD9bg
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Varsity Brands reposted this
Thrilled to join forces with League One Volleyball (LOVB) to elevate the sport of volleyball.
We're excited to announce that we've joined forces with BSN SPORTS to be LOVB's official service provider for our adidas athletic uniforms, apparel and footwear for our more than 1400 Club teams. The LOVB Club organization will be exclusively serviced by BSN SPORTS’ dedicated Club and Select Sales team, backed by 1,300 Sales Professionals, Volleyball Category Managers and its extensive network of sales support team members committed to elevating the athlete and coach experience. As we work to grow the sport of volleyball through our club and pro community, we are excited to partner with Varsity Brands’ BSN SPORTS division to build, support and elevate the sport together! Read more: https://lnkd.in/gxQA6H6G
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📢 We’re excited to partner with Canary 🐤 to launch the Varsity Brands Employee Relief Fund! The fund provides immediate financial assistance to employees facing unexpected hardships like medical emergencies or natural disasters through Canary’s Grant Circle platform. This partnership reflects our commitment to supporting the financial wellbeing of our team members who inspire school spirit, transform lives through the power of sports and champion student success every day.
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Varsity Brands reposted this
We’re proud to partner with Varsity Brands as they launch Grant Circle for their employee relief fund! This launch reflects their dedication to the well-being of employees who inspire and empower youth daily through team sports. Their commitment to fostering financial assistance within their organization supports employees as they live out their mission to fuel school spirit and champion student success nationwide. Thank you for your investment in the financial well-being of your work community!
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This #InternationalVolunteerDay, we’re honoring volunteers and celebrating the spirit of giving back in the communities we proudly serve. You can join us in making a difference this holiday season—and all year long—through acts of kindness and giving back.❤️🎁
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Varsity Brands reposted this
We're proud to team up with The Gausman Project to provide support for North Carolina schools impacted by the recent hurricanes. Through the generous contributions from Gausman Project, our Varsity Spirit team was able to deliver boxes to North Carolina students and staff. Contributions included socks, soap, toothbrushes/toothpaste and more! Click here to learn more about The Gausman Project and their work to help students in and out of the classroom: https://lnkd.in/gWvqKneX #VarsitySpiritCares
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