Vans

Building on the innovative experiences we’ve created in the gaming world, Vans World 2.0 on Roblox is rolling out two new experiences with Gold Medalist Arisa Trew and Silver Medalist Cocona Hiraki. To celebrate, we're launching a custom Sk8-Hi with an all-over duck print as a nod to Arisa's accomplishments on the world stage and her highly unusual victory gift.   Within Vans World 2.0, fans will have the chance to interact with these two rising stars, take part in unique quests, and earn exclusive in-game rewards, including rare UGC items and limited-edition skateboards.    As a brand, we're dedicated to progressing the free-spirited, youthful culture of skateboarding for the next generation through partnerships like this one that share our athletes’ incredible achievements and exceptional talent. Learn more at https://lnkd.in/dCRxmNnQ, and get the Sk8-Hi "Goldie" Duck silhouette now at https://lnkd.in/ga6sn4mZ.

With his hard-working ethos and dedication to always pushing skateboarding forward, global team rider Elijah Berle is the latest to put his own spin on our Classic style with the Skate Old Skool™ by Elijah Berle.    The silhouette comes to life with a nod to well-known workwear designs and a vintage blue color way. Reflecting Elijah’s high standards for technical performance, the shoe features impact-absorbing PopCush™ insoles and a reinforced upper designed to withstand wear and tear just like the workwear that inspired it. A SickStick™ rubber outsole, featuring ultra-tacky rubber, offers grip and board feel.   Vans Skate Old Skool by Elijah Berle is available now, along with his new video part, “Berle for Vans.” Watch it below.

As a brand committed to fostering progress and the youthful, free spirit of surfing culture, we’re excited to announce the return of Vans Pipe Masters, Dec. 8-20, 2024, on the legendary North Shore of Oahu. The platform showcases the next generation of athletes who are redefining surfing and its cultural impact.      As part of the event, we’re dedicated to supporting grassroots Hawaiian organizations - including Nā Kama Kai, Sustainable Coastlines Hawaii, and NORTH SHORE COMMUNITY LAND TRUST - as well as honoring the legacy of Hawaiian surfers with half of this year’s invitees comprised of residents of Hawaii and Native Hawaiians. In addition, this year’s contest continues to promote equality in surfing with an equal prize purse for both men and women.     Stay updated and follow along on @Vans https://lnkd.in/fD6ab7b, @VansSurf https://lnkd.in/gmJj4vAM, and Stab Magazine, as we continue to push culture forward for the next generation.  

The skate community came together over the weekend at the Bunt Jam Melbourne 2024 Presented by Vans for a few days of skating, a three-on-three basketball tournament, and live music.   With “The Big Sticks” AFL-inspired skate obstacle and an exciting new twist on “The Barn Burner”, this year’s event was one for the books. Watch a recap of all the action at the link below and read more at Thrasher here https://lnkd.in/gkNUN3nq

Over the weekend, our very own Arisa Trew made history at EXPOSURE Skate 2024, the largest skateboarding event in the world dedicated to women and nonbinary skaters. She swept the podium, winning the Bowl, Vert, and Vert Best Trick contests.   After her remarkable performance on the world stage this summer, Arisa’s momentum continues to propel skateboarding forward and break barriers in the sport. Athletes like her are vital to driving progress in skateboarding and shaping the culture for future generations.   Congratulations, Arisa, and all our incredible skaters who competed this weekend. We are immensely proud of your achievements! Photos: Norma Ibarra

We are beyond proud of our Global Surf athlete Nathan Florence for recently being named Men’s Surfer of the Year once again at Surfer Magazine’s Big Wave Challenge. Nathan’s consistent pursuit of progression has continued to earn him top accolades. Earlier this year he was named Surf Industry Members Association (SIMA) Waterman of the Year, on the heels of being named 2023 STAB Surfer of the Year and YouTube Channel of the Year. Nathan’s dedication to taking surfing and surf culture to the next level embodies our brand’s commitment to pushing progression for the next generation. Congratulations Nathan! Read more at https://lnkd.in/gx_XB7Xg

We’re excited to unveil the latest version of our iconic snow boot, the MTE Hi-Standard Pro, designed to excel at everything from park laps to powder runs. The boot, along with a new MTE High Country 3L Outerwear collection, are part of a new collaboration with our team riders Jill Perkins and Benny Urban.   The boot features an upgraded V2 UltraCush™ liner, infused with Smartwool® merino for heat retention, airflow, and moisture management. A dual density PopCush™ footbed and UltraCush™ midsole ensure impact protection without sacrificing board feel.   The collection is now available at Vans.com.

Over the weekend, with $100K on the line for Hurricane Helene disaster relief, University of California Berkley student Daniel Villasenor went viral when he defeated the odds and successfully completed a field goal kick in a pair of our Checkerboard Slip-Ons. Daniel pocketed $100k in prize money, with ESPN pledging to match the amount and provide an additional $100k in funding toward the $500k hurricane relief fund.    The moment was part of the “College GameDay” show kicking contest, which Villasenor had waited overnight for the opportunity to attend. It inspired our very own Steve Van Doren, son of founder Paul Van Doren, to match the funds with an additional $100k donation from Vans, supporting much needed relief for the impacted communities. Read more from Footwear News at the link below.

As two of our most progressive and capable styles, our new MTE™ Crosspath—and its higher-cut sibling, the MTE Crosspath Mid—can tackle any terrain without sacrificing style. The silhouettes pull visual cues from our storied skateboarding footwear but are balanced with a technically advanced build to tackle uneven ground, inclement weather, and anything in between.   The MTE Crosspath and Crosspath Mid are loaded with performance features, including uppers with reinforced abrasion paneling, seamless RAPIDWELD™ construction and a non-PFC DWR water-repellent coating for a protective yet lightweight and breathable fit. The midsole is made with at least 50% bio based EVA foam partially derived from plants and is USDA-certified Biobased. Additionally, 31% of the rubber used in the outsole is sourced from farms utilizing agricultural practices that promote biodiversity, enhance water cycles, improve soil health, and/or sequester carbon.   Read more from HYPEBEAST on the shoes' standout features: https://lnkd.in/g6QacuaQ

Continuing her gold medal streak, our Global Skateboarding Team Rider Arisa Trew just won the women’s skateboard park contest at X Games Chiba in Japan over the weekend.   Coming into the final in second place, Arisa was able to unseat the competition and win gold, shattering yet another glass ceiling in skateboarding to become the first athlete to win five X Games titles before the age of 15. In addition, Vans’ Global BMX team rider Courage Adams took third in men’s BMX street finals, and Rim Nakamura earned a silver medal in men’s BMX park.   We’re proud to see our athletes always pushing progression of their sport and culture. Congratulations to Arisa, Courage, and Rim for your accomplishments!