UnboundB2B

Change is constant in B2B marketing. Which trend will shape your strategy in 2025? Cast your vote! #B2BMarketing #DemandGen #B2B 

Great teams create great futures! Today, we celebrate the incredible milestones achieved by our amazing team members. Your dedication, passion, and collaboration have been the cornerstone of our success, and we’re truly grateful to have you on this journey. Here’s to many more achievements and shared successes ahead. Fahikali Trainer Mohit Patil AK (Ajay Kale) #TeamworkWins #MilestoneCelebration #Gratitude #TeamExcellence 

What’s the most underutilized tool in B2B sales? A well-told case study.    When I approach a B2B sales conversation, I don’t lead with “Here’s what we do.”     Instead, I use customer voice, “Here’s how we helped someone just like you” or “Our customers tell us that...”    Here’s how storytelling lands better than a pitch:  ▪️ Emotional connection Buyers may forget what you said, but they’ll remember how you made them feel  ▪️Trust and Credibility  Authentic stories transform you from a vendor to a trusted advisor, bridging the gap between skepticism and belief  ▪️Memorable examples Share relatable anecdotes of similar challenges your solution overcame  ▪️Buyer as the hero Frame the narrative to show how they’ll succeed—not you    Stories stick. Are yours making an impression?     Melinda K. Partin gives her insights in our thought leadership on how to craft a winning content strategy by adapting storytelling to capture B2B audiences.    Click here to stay ahead: https://shorturl.at/mSvdT   #ContentStrategy #Storytelling #B2BMarketing #CMO #B2BSales

The countdown is officially ON! Join us live at 11:00 AM PST. We’re slicing into something special—our very first episode of Marketing by the Slice and trust us, you don’t want to miss it! 🍕✨ 👉 Join us live for expert insights, fresh ideas, and lunch on us. Didn’t get your pizza or didn’t know about it? No worries! Everyone who attends live will receive a gift card to enjoy a treat on us. 🙌 Save your spot now and let’s make lunch + learning your new favorite combo: https://lnkd.in/gE48ZGEi See you there—let’s serve up some marketing magic (and maybe some extra slices)! #MarketingByTheSlice #LunchAndLearn #B2BMarketing

Is your finance and product management team collaborating effectively? In the latest episode of Real Talk Real Results, Akanksha Manik Talya discusses how finance and product management can serve as the central hubs for cross-functional leadership, partnering with all teams to bring the company vision to life. Here’s what you’ll learn: ✅ How finance and product teams can lead cross-functional collaboration  ✅ The power of finance-product partnership in aligning strategies  ✅ Why serving as a hub of leadership creates impactful, unified teams 📺 Watch the full episode on YouTube for actionable insights from Akanksha! Watch Now: https://shorturl.at/ths8o #ProductManagement #FinanceLeadership #SaaS #B2BMarketing #B2B 

𝐒𝐦𝐚𝐫𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐮𝐬𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐭𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞, 𝐍𝐎𝐓 𝐝𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞.     By identifying gaps and studying audience engagement, you can uncover opportunities your competitors missed.     This insight fuels content strategies that don’t just inform but captivate.    Pair these strategies with storytelling, and you’ll connect with B2B audiences on a deeper level, delivering messages that stick and inspire action.    Playbook: https://shorturl.at/61xhN   Melinda K. Partin gives her insights in our latest playbook on how to craft a winning content strategy by adapting storytelling to capture B2B audiences.    Click the above link to stay ahead.    Remember - Effective content marketing isn’t just about sharing facts; it’s about actively engaging your audience with customized messages that speak to their unique needs and challenges!    #ContentStrategy #Storytelling #B2BMarketing #CMO #B2BStorytelling   

When it comes to creating impactful campaigns, which content type grabs your audience’s attention the most? Cast your vote below! 👇 #DemandGen #Content #B2BMarketing #B2B

Marketing ideas that stick. Pizza that satisfies 🍕    We’re turning thought leadership into a feast for your mind and appetite.    Our monthly event, Marketing by the Slice, kicks off with Episode 1: Igniting Demand: Proven Strategies to Build Awareness and Generate Interest.    Here’s why you don’t want to miss this:  ✔️ Expert insights from top industry leaders: Michael Phelan (Principal & Founder, Go-to-Market Pros) and Chris Salazar (EVP, Growth Marketing, UnboundB2B)  ✔️ Actionable strategies to create demand, build brand visibility, and align messaging  ✔️ A live Q&A session to answer your most pressing questions  ✔️ Lunch on us with a Domino’s gift card or a DoorDash gift card if pizza’s not your thing!    📅 Date & Time: 19th December    Save your spot now: https://shorturl.at/VseHY   Bring your appetite for learning and let us deliver fresh marketing insights straight to your plate!   #MarketingbytheSlice #B2BMarketing #ThoughtLeadership #B2B #DemandGen

𝗤𝟰: 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗦𝗵𝗶𝗻𝗲 𝗮𝘀 𝗮 𝗦𝗮𝗮𝗦 𝗕𝗿𝗮𝗻𝗱 While some brands are scaling back, this is your chance to double down on engagement, build trust, and close deals. Buyers are racing to finalize budgets, secure last-minute deals, and set strategies for 2025. That’s where YOU come in. 💡 Why Q4 is a game-changer: ✅ Decision-makers have more time for long-term planning.  ✅ Many companies rush to allocate budgets before they expire.  ✅ While competitors pull back, you can stand out with proactive strategies.   👈 Swipe through for SaaS-specific strategies to own Q4, and check out the full article by clicking here: https://shorturl.at/6ujN5 #B2BMarketing #SaaS #B2B  

Managing leads can be tricky, right?     What's the biggest challenge your team faces when it comes to lead management? Cast your vote below! #LeadGen #LeadQuality #Sales #Marketing #Teams