What’s the story behind the red shoes? 👟✨
Let’s rewind to June 2018: Tyfone’s CEO, Siva G. Narendra Narendra, and EVP of Evangelism, Josh DeTar, were gearing up to take the stage at American Banker’s Digital Banking Conference in Austin, Texas. It was Tyfone, Inc.’s big debut as a major sponsor, and they had just seven minutes to demo their intelligent banking platform and leave a lasting impression.
Josh, being a seasoned conference pro, had a clear warning for Siva:
“There’ll be a lot of salespeople up there who all look and dress the same.”
Challenge accepted.
Enter Erica DeTar (Josh’s wife and secret marketing genius). Her solution? Bright red Air Jordans. They’d pop on stage and make sure Tyfone couldn’t be ignored.
Spoiler alert: it worked. BIG TIME.
The crowd loved it, competitors noticed, and a tradition was born.
But there was one problem — Air Jordans change styles constantly. So, the Tyfone team decided on a timeless classic: Red Converse All-Stars.
Why Chucks?
1️⃣ They’re bold, like our tech.
2️⃣ They’re customizable (S/O to the Portland store for that extra magic ✨)
3️⃣ They’re a symbol of unity and humility, reminding us to always walk a mile in someone else’s shoes.
Now, the red Chucks are more than just shoes. They’re a part of the #TyfoneFamily. Employees rock them at conferences, client meetings, and demos. Even Alaska Airlines flight attendants and TSA agents recognize the crew by the shoes!
Oh, and if you’re wondering how to snag your own pair — they’re reserved for our partners when they go live with Tyfone. 💡
The #RedShoeCrew is more than a trend. It’s a movement, a commitment, and yes, a lot of fun. So if you see us coming, know we’re bringing the best in digital banking… one step at a time.
https://lnkd.in/gmkFW4Tp
👟 #Tyfone #BestTech #RedShoeCrew
