Because🌈

We hosted a fireside chat yesterday with heatmap Digioh and Intelligems reflecting on BFCM and thinking about where to focus for 2025 🔥 I think there were a few really cool insights that come out of it for me (and I was busy moderating the whole thing so I'm sure the audience got even more insights! 💡) Here's what top of mind for me coming out of this session... 1. Offer exclusive access to new product drop to VIP customers using Klaviyo website personalization on site 2. Offer dynamic free shipping stepper on the PDP 3. Show shipping cut offs on PDP based on geolocation - focus above the fold! 4. FAQ sections are extremely underutilized and huge opportunities for CVR! I pulled a few visual examples and added them below if you want to check em out. Hopefully will help bring some of these to life for anyone who attended or even for anyone who missed it. Drop a 🔥 emoji in the comments if you want me to shoot over the recording for you.

Nebula Department helped Cornbread Hemp® become Inc 5000's fastest growing hemp brand in America with a few key strategies... One of those strategies involved a microscopic focus on what's in their buy box on their PDP. By incorporating clear and concise messaging directly in the buy box—right next to the image gallery and CTA button—they're able to effectively connect email and ad campaigns directly to the on-site customer experience in the very small space that matters most. Without a developer. Cornbread Hemp® has seen a 16% ATC increase, 10% CR lift, and a 35% AOV increase by working with Because🌈 and Sean Kelley to optimize every aspect of their on site journey - ESPECIALLY their buy box. This is how agencies like Nebula are helping their clients win. It's all about creating a seamless and persuasive shopping experience that resonates with visitors. And clearly their strategy is resonating... What's in your buy box?

If your landing pages don’t align with your ad content…. You're wasting your ad budget. 💸 Picture clicking on an ad, but landing on a completely unrelated page. It’s frustrating, and it costs you potential sales. Smart Shopify merchants ensure a seamless experience from ad click to landing page. Align your headline, product images, reviews, FAQ's, and key selling points with your ad content. This consistency keeps customers on track to purchase, optimizing your ad spend. For collection page landings, make the advertised product front and center. Don’t make customers search for it—they probably won’t. ❌ Instead, ensure the item is immediately visible and easy to buy. Does your messaging and offer align between the ad and landing page? #EcommerceOptimization

Is your Shopify Collection Page a conversion killer? Your static theme badges might be the culprit. Many stores use default theme badges that simply say "new" on every product. Badges are a HUGE opportunity to guide customers and boost sales from your collection page. But it's time to use dynamic badges. We've spent over a year perfecting the perfect solution at Because🌈 You can schedule our badges with start/end dates. And dynamically change the copy based on who’s viewing the page (based on Klaviyo segment or quiz result for example). You can use them to highlight unique product features, sizing information, or customer favorites. Now all of a sudden you have a collection page that’s not a boring product list. It’s now a powerful conversion tool. 🛍️ And for stores with hundreds or thousands of products, dynamic badges can significantly improve navigation. They help customers quickly identify which products best suit their needs, increasing the likelihood of a purchase. 🛒 What's the most helpful product information you'd like to see at a glance while shopping on a category page? #ShopifyOptimization

Black Friday and Cyber Monday are over— now's the time to reflect and prepare for 2025 (and take a deep breath 😅 ) Together with some badass ecommerce leaders from heatmap Intelligems and Digioh, I'll be moderating a panel on what we learned from BFCM and how to crush 2025. Join us on December 11th to chat about... 1️⃣ Winning website personalization strategies from BFCM (with data from dozens of $10M+ ecommerce brands) 2️⃣ Which page elements we learned are most important (like your FAQ!) 3️⃣  How to use all that zero-party data you captured going into Xmas and beyond 4️⃣  What all this means for 2025 planning Save your spot ✨ Link in the comments!