Trust Relations

Trust Relations

Public Relations and Communications Services

The nationwide virtual strategic communications firm that designs “dream teams” for clients to deliver superior value!

About us

Trust Relations is a fast-growing, virtual branding, and strategic communications agency. We bypass the traditional agency model to build trusted brands, craft authentic stories, and engage diverse audiences — for marquee brands and disruptive startups alike. At Trust Relations, we represent companies that straddle multiple verticals and have diverse communications needs. Our unique structure allows us to hire the best and brightest professionals nationwide to create “dream teams” that are most suited for our clients’ specific PR and marketing goals and budgets. Agile and packed with talent, our nimble teams offer an unparalleled value for clients. We optimize budgets, generate superior results, and match the ideal talent with every client account. Thanks to our fluid and non-siloed structure, we easily scale and grow with clients. We can penetrate any vertical, handle their multidimensional communications needs, and deliver truly integrated solutions. We also excel at creating inspiring ways for clients to showcase their brand value. We highlight supportive proof points and ideate compelling activations to demonstrate a brand’s unique story and value proposition across multiple channels. Public Relations is the Past. Trust Relations is the Future. "Trust Relations" is a term coined by President and Founder April White to describe a new approach to strategic communications. We focus on conveying clients' authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. What Sets Us Apart Our mission is to bring clients' brands, visions, and value propositions to life through creative thinking, strategies and activations that produce meaningful results.

Industry
Public Relations and Communications Services
Company size
11-50 employees
Headquarters
Remote
Type
Privately Held
Founded
2014
Specialties
Public Relations, Business Writing, Strategic Communications, Brand Positioning, Executive Positioning, Corporate Communications, Consumer, B2B, Thought Leadership, Bylined Articles, Strategic Messaging, Brand Activations, Communications Campaigns, Media Relations, Social Media Marketing, SEO, Graphic Design, Email Marketing, Online Advertising, Blog Writing, and Marketing Consulting

Locations

Employees at Trust Relations

Updates

  • When you think of a "PR agency manager," what comes to mind? 👀 Unfortunately, so many PR practitioners have poor experiences with workplace mentors, from micro-managing, to lack of guidance, to cutthroat practices and unrealistic demands, and more. 😔 It doesn't have to be that way! This industry is long overdue for a culture shift. 💡 🌟 That's why we emphasize a Considerate Culture at Trust Relations! We believe it's time for mentorship, empathy and genuine support to enter the mainstream. 🥳 🏆 Check out these tips from some of our favorite managers at Trust Relations! #PRAgency #PRTips #Publicity

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  • Did you hear the news? 🤔 Trust Relations, represented by our CEO and Founder April White, was awarded a gold trophy by the 21st annual Stevie Awards for Women in Business, in the category of "Women-Run Workplace of the Year - More than 10 Employees." 🎉 This week on the blog, we're diving into the details of this sought-after award, with a word from April. 🤗 ✨ Tap the link to get the scoop — featuring the awards ceremony in NYC: https://buff.ly/3B0vDFe #pr #pragency #stevieawards #womeninbusiness

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  • 🧡 November is here, and so is our annual gratitude series! 🧡 As we dive into November, our team is taking time to reflect on the moments, people, and wins (big and small) that have made 2024 unforgettable. This year brought new challenges and fresh opportunities, and we couldn’t be more grateful for the journey. Our team has a lot to be thankful for. So, we're sharing those things here with you. We're also curious to hear what has been warming your heart lately! Drop a comment below to join our gratitude reflection. 🍁 Let’s spread a little warmth and gratitude together this season. 🍂 #pragency #pr #gratitude #thankful #worklife

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  • At Trust Relations, we are so proud of the clients we represent. Join us as we take a moment to celebrate Deep Sentinel! 😍 Deep Sentinel is a leading provider of AI-powered security solutions for businesses and homes. The company offers AI-powered security cameras, live monitoring services and smart security devices, each designed to provide proactive, real-time protection. 🔐 In August 2023, Trust Relations spearheaded a comprehensive influencer relations campaign with the goal to amplify awareness of Deep Sentinel’s DS2 system launch, slated for January 2024. Targeting tech fans, family-focused accounts, and DIY home improvement enthusiasts, the initiative included a strategic mix of seasoned creators eager to integrate the new DS2 system into their content—and their homes. Through the program, Trust Relations managed a multi-faceted influencer relations program, in which partners generated original content and endorsed the brand's product launch and key features on their social media platforms. 💪 Read more about our partnership with Deep Sentinel! ➡️ #PublicRelations #PRLife #ClientSuccess

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  • 🎤 New Episode Alert! 🎤 This week on the PR Wine Down podcast, host April has a big announcement for all listeners. We are wrapping up season 3 and taking a hiatus to prepare for an exciting Season 4. Next season, we will take an even deeper dive into the PR industry, looking at its pitfalls and ways to improve and enhance it. We will have even more exciting guests with their stories and advice. Stay tuned, we will be back very soon! Stream it at the link -- https://buff.ly/3CziSC9 #Podcast #PR

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  • Agency News Alert: On Friday, Trust Relations, represented by our CEO and Founder April White, was awarded a gold trophy by the 21st annual Stevie Awards for Women in Business, in the category of "Women-Run Workplace of the Year - More than 10 Employees." In 2023, April also received the Silver Stevie Award in the category "Maverick of the Year - Advertising, Marketing & Public Relations,” and In 2022, she also received the Gold Stevie Award for "Most Innovative Woman of the Year - Advertising, Marketing & Public Relations." On behalf of the team at Trust Relations: Cheers to you, April White, for being such a successful leader—and, of course to our fearless COO Lana Marshall. We'd like to extend our sincere thanks to The Stevie Awards, and a big congratulations to the other winners from this year's event. Cheers to you all for being the women shaping our collective future! #PublicRelations #PRLife #PRAgency #Publicity

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  • It's that time of year again, dear podcast listeners! Welcome back to the annual PR Wine Down Halloween Special! 🎃 🎙️ Pour yourself a brew and get ready for some tricks of the trade from your favorite podcast hosts. This year, we’re unmasking five never-before-heard stories from our anonymous listeners! Tune in as we earth the scariest PR blunders, client challenges and workplace issues. 🧟♂️ 😱 Here’s what these Anonymous PR Horror Stories have in store: 🦇 a classic screen-share mishap from an agency account manager 🦇 a case of pitching the wrong contacts for a promo event from a junior PR person 🦇 a controversial social media post made by a bust startup CEO 🦇 a question about whether to go to HR over a senior in-house executive’s workplace outburst 🦇 a reporter who has repeatedly canceled an important interview with one listener’s client 🦇 and more! Scream it — sorry, stream it — wherever your favorite podcasts are found: LINK

  • 💥 🚨 AGENCY NEWS ALERT 🚨 💥 We're pleased to share that our CEO & Founder April White has been invited to speak at Princeton University's FemaleFounded conference! April will be hosting a roundtable discussion, featuring advice and insights for the next generation of world-changers and entrepreneurs. The theme of this year's event is "The Age of AI." As any savvy PR practitioner knows, the impacts of AI technology in the PR and news media industries have been far-reaching — and we're only at the beginning. If you're among the students and aspiring entrepreneurs at Princeton University, we can't wait to see you on campus on November 16! And if your college days are behind you, don't worry! Keep an eye on our social media channels for key takeaways following the event. Learn more about the conference here: https://buff.ly/408hb88 #mentorship #entrepreneurship #PrincetonUniversity

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