Triple Session reposted this
Designing, building, implementing, and optimizing revenue operations programs | Partner at FullFunnel
Are your team's Discovery Calls and Cold Calls not converting? Here's How to Fix It. One of the biggest challenges sales teams faced in 2024—and continue to grapple with today—is ineffective conversion during discovery calls or cold call interactions. The root of the issue often boils down to one question: Do you have a messaging problem, or do you have a rep problem? Here’s how to find out: Use AI to Evaluate Interactions: At FullFunnel, we recommend using tools like Triple Session to analyze cold calls and discovery calls. While enterprise tools like Gong excel at disco call insights, they don’t address cold call performance (Correct me if I am wrong, Gong). TripleSession does both affordably and reliably. Create a Scoring Rubric: Develop a system that grades two key factors: 1. Rep Performance: Are they clearly and confidently conveying your value narrative? 2. Prospect Response: Is the messaging resonating? Are they engaging positively? Identify the Problem Area: If reps are scoring high for their delivery, but prospects aren’t responding favorably, the issue isn’t your sales team—it’s likely your messaging or product-market fit. This approach eliminates guesswork, focusing your efforts where they matter most. It's the fastest way for CROs, CSOs, and VPs of Sales to identify inefficiencies and reduce waste in their sales programs. If this resonates with you, let’s connect. I’d love to hear how your team is tackling this challenge. #revops #marketingops #salesops #conversion