TradePending

Start 2025 off right with TradePending. Warning: keyboard and cowboy hats not included. (But good vibes, yes)

It’s go time, the big show, the big dance, it’s NADA, and we’re pumping up the jams with more new product and more new features than any previous trip to those never-ending convention centers. If you didn’t catch our CEO Brice Englert on the Car Dealership Guy podcast, Brice teased out our newest product called Value Watch, which will be on full display at NADA. The first of its kind for franchise dealerships, Value Watch lets your customers, and your leads, subscribe to automated monthly emails and texts branded from your store that track their vehicle’s value over time, while also promoting your service offers. More to come on that later. We’ve also got some slick new features being rolled out at no additional charge to our customers, and we’ll be sharing more about those as we get closer to the show. We’ll post the link to book a time to visit the booth in the description and comments. If you actually keep your appointment, we’ll send you these custom TradePending Vans to impress all of your friends. Our leadership team will be there, our sales people and customer success managers will be there. Aside from seeing a bunch of great new things, come see us!

Sadly, we can't all travel as fast as Santa. So, how far are you driving for the holidays? And how far is too far?

Need to sell a few more cars by the end of the year? Need more appointments first? Use video. Video makes you stand out, and can increase appointment set rate 2X. Sleigh your goals with this feature set: ✅ Record and edit with ease ✅ Integrates with your CRM ✅ Integrates with our other products to nudge people to trade-in values and payment estimates ✅ Detailed oversight and reporting ✅ 360-degree spins

It’s here!!! Valley-Hi Toyota won a Wobbly from TradePending ! 🐦 thanks Matthew Davis and the TP team… Maybe I shouldn’t abbreviate it? Or it’s your next marketing campaign 🧻 🤷

Buying a car typically takes people time and a healthy dose of trust. As a dealership, you need the right people, the right process, and the right products to conquer those vectors of time and trust. Let’s unpack them both. The Capital One Car Buying Outlook dropped recently, and three things stuck out. One, younger people actually appreciate face-to-face interactions when buying a car. I usually only see the tops of my kids’ heads while they’re looking at their phones, so this was refreshing to hear. Two, trust really hinges upon the salesperson to create. Three, nearly half of buyers take 3 months or more to make a purchase. Dang! That brings us back to having the right people, process, and products to handle the time and the trust needed by consumers. Since we’re a product company, not a people or process consultant, let’s tackle the product side. There’s no better way to build trust before people even set foot in the door than with a personalized video. It breaks down the technical coldness of canned email and text follow-up. There’s no better way to shorten the sales cycle than by helping people do all of their vehicle research in one spot, with you, rather than navigating off to a bunch of 3rd party sites where you risk losing the relationship. Make it easy for people to find service records, accident history, awards, warranties, window sticker, all that stuff on all of your inventory. Bonus! That also improves the trust factor, and people will reward you more often with their attention and their business.

Carvana’s value tracker is evolving how customers connect with their cars. Brice Englert, CEO of TradePending, believes giving dealerships similar tools is the key to staying competitive. Here’s how he says dealers can keep customers coming back. ➤ Stream the latest episode of the Car Dealership Guy Podcast now on your favorite platform—brought to you by TradePending, Tax Max, and DLRdmv

Van-tastic news! (Yes, we did that on purpose.) 👟 Book AND ATTEND a demo with us at NADA 2025 and you'll walk away with a pair of custom-made TradePending orange Vans. Bonus! We've got new product & new features you'll dig. Grab a time here: https://lnkd.in/gJ4VxTq7

Do we have any Beck fans out there? 😂

Customer retention is the lifeblood of the dealership: But it’s getting tougher and tougher for dealers to achieve… I recently spoke to Brice Englert, Founder and CEO of TradePending, to discuss insights from competing with car buying giants like Carvana, how consumer loyalty is shifting in the age of hybrids, and the strategies they are using to secure more valuable trade-ins. Top lessons learned from Brice: 1. The name of the game is retention. – Retaining customers is becoming more difficult but it’s vital for dealers. – Not only does retention boost sales, it also leads to more trade-ins – a critical source of inventory for dealers. 2. An uphill battle. – Companies like Carvana and CarMax are eating up market share, making it more difficult to build relationships with customers. – Independent shops are also taking a bigger piece of the pie. Franchised dealers went from owning roughly 50% of the service market to just 30% in 2023. 3. Differentiation = more retention. – Personalized communication, like video calls with service advisors, is a great way to establish strong relationships. – Dealers must also be transparent on things like pricing and trade-in values. 4. Solving customer and dealer pain points. – Consumers and dealers value cars in vastly different ways, causing friction during the trade-in process. – Dealers need tools that allow them to understand what the consumer wants. – Consumers need transparent explanations of how their car is valued and where they can get a good offer for their vehicle. 5. What can we expect in the next 10 years? – In 1950, salespeople sold an average of 12 cars a month. In 2023, the average is still 12. – Dealers will have to use new technologies, like artificial intelligence if they hope to boost those numbers. – Manufacturers are also becoming more involved in the sales process, leading to more standardization and creating more conflicts with retailers. The full episode is live! Stream it now - Youtube: https://lnkd.in/dJHrU5m8 Spotify: https://lnkd.in/dQumNAgJ Apple: https://lnkd.in/dzBid2RM