Tracer

As counterfeiters grow more sophisticated, consumers must be careful, especially in online purchasing. Here are some tips for consumers: Too Good to Be True: If a deal seems too good, it likely is. High-quality goods at suspiciously low prices are often counterfeit. Source Scrutiny: Check the origin of the product. If a luxury item known for European craftsmanship is shipping from a different region, that's a major red flag. Language and AI Use: Be wary of polished product descriptions. Counterfeiters may use AI to create convincing language, so trust your instincts and do a deeper investigation. Watch now to get more consumer tips from Angelo Mazza and Rick Farnell! https://lnkd.in/gtwUdmxK

In the digital marketplace, counterfeit toys pose a serious threat to consumer safety and brand integrity. AI-powered brand protection is no longer a luxury—it's a necessity. Discover how Tracer helps toy manufacturers like MGA Entertainment combat sophisticated counterfeiting strategies across global marketplaces. Watch our latest Tracer Talks with Rick Farnell, Matthew Dean and Benjamin Arnzen to learn how we're protecting consumers, using AI for Good. https://lnkd.in/gf3_hVMe #BrandProtection #ConsumerSafety #AIforGood #CounterfeitPrevention #ToyIndustry

As the holiday shopping season approaches, Trading Standards officers in Lincolnshire have uncovered alarming safety risks, seizing nearly 1,400 unsafe toys and 1,000 counterfeit items across 60 inspections. Many of these products lacked critical safety information and featured fake certifications, highlighting the growing threat of counterfeit goods to consumer safety. For a comprehensive guide on understanding the dangers of counterfeit toys and protecting your loved ones this holiday season, visit tracer.ai for resources that detail the dangers of counterfeit products. https://lnkd.in/g9dUG-rx #ConsumerSafety #CounterfeitPrevention #HolidayShopping #BrandProtection #ProductSafety

Launching a brand into a new country presents significant challenges, especially with counterfeiters diverting traffic away from trending brands. At Tracer, we provide Brands with AI tools to keep their market authentic. Watch our Tracer Talks episode featuring Tracer CEO Rick Farnell and James Kryskowiak from Church & Dwight as they discuss how to use AI to clear digital markets from infringing diversion noise to improve the results of a product launch. Watch the full video here: https://lnkd.in/d22N3YF3 #BrandProtection #GlobalMarketing #ProductLaunch #CounterfeitPrevention #BusinessStrategy #aiforgood

The European Union's new Transparency and Targeting of Political Advertising (TTPA) regulation will prompt Google to cease political advertising in the EU by October 2025, signaling significant shifts in digital marketing landscapes. Paid advertisements remain a critical tool for businesses to reach target audiences. Read our blog 'Why Stopping Brand Abuse in Paid Ads Matters' by Shaun Shannon, Tracer's Center of Excellence Paid Ads Lead, to gain expert insights into how regulatory changes impact brand protection strategies in digital advertising. https://lnkd.in/dZQD8veJ Read the blog here: https://lnkd.in/gs9XDbt2 #DigitalAdvertising #BrandProtection #MarketingRegulations #PaidAds #IndustryInsights

A massive Europe-wide operation has led to the seizure of over 90 million euros worth of counterfeit food products, as reported by Europol. Of particular concern is a continued dangerous trend: criminals repackaging expired food items with counterfeit labels, putting consumer safety at serious risk. For insights into how leading food and beverage companies are protecting their brands and consumers from these threats, watch our Tracer Talks episode featuring Mark Leonard from Sunsweet Growers Inc. and Tracer CEO Rick Farnell as they explore effective online brand protection strategies in today's digital marketplace. Watch the episode here: https://lnkd.in/g9cAy8Rq https://lnkd.in/gwj6Ddc6 #FoodSafety #BrandProtection #ConsumerSafety #CounterfeitPrevention #FoodFraud

LinkedIn's latest move to combat AI-generated misinformation allows users to verify their accounts at no cost. Beyond personal profiles, this initiative highlights a growing concern: the rising threat of fraudsters using artificial intelligence to impersonate businesses and deceive consumers. Dive deeper into the importance of social media verification with Tracer's blog 'Brand Authenticity: Why Brands Need Verified Social Media Profiles' by Kara Holland, Tracer's Senior Lead, Centers of Excellence - Social Media. The article provides crucial insights and step-by-step guidance for businesses looking to secure their Meta social media accounts. Connect with Kara Holland to discuss recent brand protection trends on social media platforms. https://lnkd.in/dXAxEAQA Read the blog here: https://lnkd.in/gidRjwqf #BrandSafety #SocialMediaVerification #AIThreats #BrandProtection #DigitalSecurity

The entire Tracer team extends our warmest wishes for a joyful Thanksgiving. We're grateful for our incredible community, partners, and customers who make what we do possible. Wishing you and your loved ones a day filled with delicious food, cherished moments, and heartfelt gratitude. #HappyThanksgiving #Gratitude #Tracerteam

As bad actors use sophisticated technology to deceive consumers, traditional brand protection strategies are struggling to keep pace. This evolving threat landscape demands innovative solutions, which is why Tracer harnesses AI technology for good - empowering brands to stay ahead of emerging risks and protect their consumers. Tune into our Tracer Talks episode with Senior IP Manager Jennie Burger from Instacart and Tracer CEO Rick Farnell as they explore how Instacart strengthened its brand protection strategy using Tracer's AI-powered solutions. Click here to see the full episode: https://lnkd.in/gFfDmkJ8 #AIforGood #BrandProtection #ConsumerSafety #DigitalSecurity

As brands achieve greater visibility and market success, they become increasingly attractive targets for bad actors who seek to exploit their reputation through counterfeiting, fraud, and digital impersonation. Listen to our Tracer Talks episode featuring Senior IP Manager Jennie Burger from Instacart and Tracer CEO Rick Farnell as they discuss how Instacart evolved its brand protection strategy to address emerging threats that scaled with its rapid growth. Watch Now: https://lnkd.in/gFfDmkJ8 #BrandProtection #DigitalSecurity #IntellectualProperty #OnlineSafety #BrandSafety #AIforGood