Arculus reposted this
For a long time, answering deeply personal questions was the only real option for proving who you were to a call center. Knowledge-Based-Authentication was (and still is) terrible and insecure. 😠 You have to give up information to a stranger, making you uncomfortable. 😠 The information is probably on the dark web anyway, making it easy to get for any fraudster. 😠 Finally, it takes forever to get in, and you feel like you're repeating yourself constantly. We've all been there, and it's all a miserable experience. And it's often worse when you're the most stressed and you urgently need to fix something. When we looked at this problem as a product team, we had a few criteria for solving it: 1) The solution had to lean into the natural capabilities of humans and robots - delegating each task in accessing a call center to the system best able to complete it efficiently. 2) It needed to deliver an invisible customer experience. Where a great outcome is that the person doesn't feel inconvenienced at all. So we started looking for a way for people to do what they are good at, which is solving customer's problems, and robots to do what they are good at, which is authenticating people cryptographically. This is the product we designed: When you call the center, you are asked to tap your credit or debit card to the back of your phone. Embedded in that card's chip is a cryptographic key that proves you are you. From that moment on, you are talking to a human who is there to solve your real human problem. I believe in the power of story to explain why an audience of people should care about the fact that product. The more pain you can relieve going from A to B, the better the story is. What pain is more relevant than delivering a great experience when a customer is frustrated and needs help from the call center?