Ipsos researchers have conducted studies that suggest inducing “Cognitive Conflict” predicts which customers will stay with a brand and who is likely to switch. See this article in our latest issue of the ARF e-newsletter News You Can Use. Inquire with your member ambassador to receive it in your inbox: https://ow.ly/V3x950UulqU #brands #branding #consumerbehavior #shopperinsights #consumeratttitudes #retail
Advertising Research Foundation (ARF)
Advertising Services
New York, New York 13,705 followers
To further, through research, the scientific practice of advertising and marketing.
About us
The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.
- Website
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http://www.thearf.org/
External link for Advertising Research Foundation (ARF)
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1936
- Specialties
- Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, and Young Professionals
Locations
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Primary
Get directions
432 Park Avenue South
New York, New York 10016, US
Employees at Advertising Research Foundation (ARF)
Updates
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Advertising Research Foundation (ARF) reposted this
Big thank you to Stephanie Scalice, Gwen La Fantasie, Nadia Kaye, and all of the brilliant folks at the Advertising Research Foundation (ARF) for the opportunity to lead the Young Pros Advisory Board as Chair! I’m looking forward to the exciting developments in 2025 and beyond with this community! If you’re interested in expanding your knowledge of our industry and connecting with others, please check out the link in Steph’s post below. The Young Pros run a number of events that are designed to address career development and industry hot topics, all while bolstering your network. See you at some events in 2025!
After serving on the Advertising Research Foundation (ARF) Young Pro's Advisory Board for 7 years, my time as chair has come to an end and I'm excited to pass it on to Gillian Kenah, who I know will be a great leader! This community has been a constant in my career since I began working in market research 10 years ago. It's given me opportunities to learn, grow, lead, and—most importantly - work with so many amazing people. A big thank you to Gwen, Nadia and all the YP board members over the years. You inspire me. If you're a young pro in marketing, advertising, media, research, etc. sign up and join some of the 2025 events!
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Give yourself the gift of education and master the art of developing integrated advertising campaigns. 🎁 Enrollment is now open for our upcoming courses: Achieving Consumer Centricity and Campaign Objectives & Strategy. Don't miss out, learn more & register at bit.ly/ARFNYU
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Advertising Research Foundation (ARF) reposted this
A HUGE congratulations to UConn Digital Media and Design alumna Tiffany Terilli “21 who just was awarded the Advertising Research Foundation (ARF)’s “Young Pro of the Year!!” Way to impress and lead, Tiffany!!! UConn Alumni
Congratulations to Tiffany Terilli, our rockstar insights analyst, who was just awarded Advertising Research Foundation (ARF) Young Pro of the Year! 💣 The ARF called Tiffany “a shining 🌟 example of leadership and engagement within the ARF Young Pros, and a dedicated member of the Young Pros Advisory Board.” We couldn’t be more proud to call her a Comscorian. Kudos to Tiffany!👏
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Advertising Research Foundation (ARF) reposted this
After serving on the Advertising Research Foundation (ARF) Young Pro's Advisory Board for 7 years, my time as chair has come to an end and I'm excited to pass it on to Gillian Kenah, who I know will be a great leader! This community has been a constant in my career since I began working in market research 10 years ago. It's given me opportunities to learn, grow, lead, and—most importantly - work with so many amazing people. A big thank you to Gwen, Nadia and all the YP board members over the years. You inspire me. If you're a young pro in marketing, advertising, media, research, etc. sign up and join some of the 2025 events!
Young Pros
https://thearf.org
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Advertising Research Foundation (ARF) reposted this
Honored to have been selected as this month's Advertising Research Foundation (ARF) spotlight. https://lnkd.in/guTvxtkm
Young Pros Spotlight
https://thearf.org
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Retail media networks have seen a meteoric rise. Despite this, challenges in standardization and measurement remain. Members can learn more from this ARF report: https://ow.ly/QaG150UqVuF #retailmedianetwork #retail #advertising #advertisingresearch
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Marketing data scientists at Meta have developed the open-source computational package Robyn, to facilitate the adoption of m/MMM for digital advertising measurement for small to midsize businesses. Learn best practices with this MSI working paper: https://ow.ly/5FWu50UqU51 #MMM
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Sonic branding, while powerful is underutilized. Members can learn how to use it for the benefit of their brand with this recent Creative Council white paper and event: https://ow.ly/EmAJ50UqTzm #sonicbranding #branding #brand #brands #sonicbranding #audio
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Congratulations to Tulin Erdem ED and Earl Taylor CKO at MSI, and John Lynch former MSI ED for being announced as advisory board members for the Journal of Marketing: https://ow.ly/32ho50UqRE1 #marketing #marketingresearch #digitalmarketing
Jan-Benedict Steenkamp on LinkedIn: ANNOUNCING THE ADVISORY BOARD JOURNAL OF MARKETING I am happy to announce…
linkedin.com