Union Productions

About 3 years ago I had a qualifying call. With the main person we CAN'T help... The prospect said: "Our business offer is really complex. You'll have a hard time making a video to explain it." I asked, "Try me!" He was right. But not for the reason he thought. Because, I can't help those who believe simpifying a message lowers it's value. As said by Codie A. Sanchez "Complexity impresses your peers. Simplicity impresses your buyers." And clear, simple communication is what I do. I help companies communicate what they offer, through video. → We use message and story frameworks. ✍️ → We have a great creative team. 🖼 → We produce premium video production. 🎥 ⬇️ Offer: Want the brand video message framework I mention above? Comment 'Framework' and I'll DM it to you. ⬆️ --- I'm Dustin Schultz, Executive Producer at Union Productions. I help companies share what they offer, through video, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Marketers, Creatives, Brand folks... Level up over the next few days with my reading list: → "Unreasonable Hospitality" by Will Guidara. → "Made to Stick" by Chip and Dan Heath. → "Founder Brand" by Dave Gerhardt. → "No BullSh*t Strategy" by Alex M H Smith. and if you haven't, hit some classics like... → "How to Win Friends and Influence People" by Dale Carnegie → "Atomic Habits" by James Clear → "The Five Dysfunctions of a Team" by Patrick Lencioni Is anyone else mildly literate like me and has some other suggestions? --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Video Production Company vs. Union Productions vs. Ad Agency What's the difference? You’re a marketer trying to create a video for your brand. You check out Union but think $100k is to much for video content. So you ask around and hire a 'Video Production Company' for $5k… (🤫 I know it said 'we' on 'their' website - really it was one videographer). But they don’t know anything about marketing or story strategy and are a jack-of-all-trades—and the result... weak video content and a scattered process. You finally realize you don’t have a video problem; you have a video AND strategy problem. So you look at Ad Agencies, but they want to throw you on a $100k-per-year retainer before even talking about the video content. It's not what you needed! → Suddenly, Union just may be a good fit — a structured process, from Emmy Award-winning experts who have created video content for over 150 companies. ❌ Production Companies: Capable body for production, no marketing brain ❌ Ad Agency: All marketing brain, outsource production needs ✅ Union: Thinking like marketers, producing like a production company --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Health and wellness marketers, making a case to leadership for creativity? Let me help - You can steal this script for 'why video content'... "Trust is the foundation of every customer relationship. For health and wellness brands, it’s even more critical. People want to FEEL that they can trust us with their health. Video content allows us to deliver that FEELING. It can humanize our brand by showing our people. It can show credibility by communicating our process. It can convey authority by looking premium like the other 'big brands'. When customers trust us, they will choose us." What would you add? --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Branding is pointless. Positioning is pointless. Unless it's truly who you are and how you work. 2 Months ago I started rebranding our video production company Union Productions. I've been updating you along the way. ↓ 1st - I honed my passion as a founder: Making smart, premium video content for brands that see value in aesthetics. ↓ 2nd - We realized who benefits most from how we produce video: Marketing, branding, and consultants at companies during and immediately after a branding process.* ↓ 3rd - We reviewed our method, The Union Way: How can we add even MORE value via our process and capabilities? 🚩 This is where we are, so what have done at this stage? → We developed our Story Canvas framework. Taking the best from our experience and other story experts, it outlines the script steps (beats) of our core video content types. → We reorganized our team responsibilities to better fit individual genius. → We updated our Project Flow to be even more intuitive for our clients from Project Inquiry to Final Delivery. Have you ever experienced a brand that says they are something, but then you realize it was just positioning and not really how they work? *I'll share more on this soon. --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Marketing team, We're talking about how to budget a video project. Your budget struggle: 🖼 Quality vs. 💰Cost. Let's start by reframing the question: ❌ How much does a video cost? ✅ How much are the results of the video worth? From this lense of Worth (Value), we can start by answering these 4 questions: 1. If quality influences a viewer's trust, is that relevant to this project? No; Save the budget | or | Yes; Invest 2. Will multiple uses of the footage be valuable? No; Save the budget | or | Yes; Invest 3. Do you have a product that's seen in the video? No; Save the budget | or | Yes; Invest 4. Could this end up placed on Broadcast or Streaming TV? No; Save the budget | or | Yes; Invest With these questions answered you get a perspective on whether the project you're considering is worth a high or low investment. Extra Credit: What other questions come to mind from this list? --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

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What’s Happening Inside Exit Five in November 👇 From Nov 11-15, Sam Viskovich, Founder of RevVise, will be in the community for an asynchronous AMA to discuss all things revenue operations. He'll be answering your questions related to revenue operations like: - Attribution  - Lead/account scoring - Territory/lead management & assignment - Lifecycle management - Partner management & processes - RevOps tool section  - Digital analytics (tag manager, GA4, cookie consent) From November 18-22, Dustin Schultz, Founder of Union Productions, will be in the community for an asynchronous AMA focused on all things video marketing. He'll be answering your questions related to video marketing, like: - Video storytelling techniques - Optimizing video content for different platforms - Production tips for quality on a budget - Best practices for engaging your target audience - Video metrics and measuring success - Equipment and tools recommendations *** If you want to be a part of these events, go to the Exit Five website and start a trial for our paid community. You'll get access to the whole community; thousands of posts and two years of content. And you can cancel after 7-days without paying us a dollar. 👉 exitfive.com

Videos face one of these 2 problems: 1) They are beautiful montages of crap that say nothing. or... 2) They are deathly boring turds of run-on product feature jargon. Your video didn't work, but it looked great... or shared every possible detail about your brand... 🚩 So what was missing? Typically, a true story structure. Looking for a story structure to start with? Steal this one: Here are the story beats of this ad: One: Introduce the characters and demographic. Two: Go deeper with characters to showcase their lifestyle needs. Three: Share the problems they face. Four: Introduce the brand and product solution. Five: Share features and differentiators. Six: Character outcomes from using the product. Too simple? Well, simple sells. --- I'm Dustin Schultz, Executive Producer at Union Productions.  I share best practices for video content,  and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding

Video production companies fail you. They deliver beautiful videos, but ignore critical story structure. A video is a COMMUNICATION, it requires storytelling skills. Here's how we wrote this commercial: 1. Introduce the character and the struggle they have. 2. Ask the viewer a question about solving that struggle. 3. Present two solution options (your product vs. alternative). 4. Share the outcome. 5. Present a call to action. Steal this story structure above! In return, share your favorite story structure in the comments. --- I'm Dustin Schultz, Executive Producer at Union Productions. I share best practices for video content, and I'm currently sharing the process of rebranding our studio. 🔔 Follow along with me to see where things go! #branding #rebranding