The Territorie

Flwr Chyld has been making music for a few years now, but 2024 may have been the best of his career. The alternative R&B artist put out an EP earlier this year titled Café Noir. He's curating community in New York City with a third space by the same name. His music was featured in Issa Rae's Viarae Wines commercial, and he's dabbling in the music scoring business. On top of it all, the artist had, arguably, one of Soulection's best takeovers this year. At the link below, Flwr Chyld talks us through the process of making Café Noir, the Soulection takeover he did this year and why New York has made all the difference in his career.

When we think of brands that are dominating the luxury marketing space, there are a few leaders that come to mind. SSENSE, an online luxury retailer, seems to consistently have their finger on the social-media-meme pulse. JACQUEMUS, brand of choice by stars like Jennie Kim and Kendall Jenner, is leading the way when it comes to manufacturing virality. While JACQUEMUS is the innovator of all innovators when it comes to social marketing, brands like Miu Miu, Bottega Veneta and Balenciaga follow closely behind. These brands consistently rank within the top 10 on the Business of Fashion Brand Magic Index, as well as The LYST Index, signaling that the brands are at the top of their marketing games. They produce campaigns and collections that have the internet talking for weeks on end — and their peers scrambling to keep up. Although we’re in a digital-first age where online image holds weight, we still wonder if compelling campaigns are enough to compete with legacy fashion houses like Chanel and Hermès. It begs the question: is online influence enough to convert followers into consumers?

The list of fashion brands that have entered the beauty industry expands exponentially every year. Any beauty aficionado worthy of the title knows of these staple luxury beauty products; YSL‘s Touche Éclat, Chanel‘s Les Beiges and Dior‘s Lip Glow, to name a few. During the makeup boom of the 2010s, these were the sorts of tools that makeup artists and top-tier influencers fought to get their hands on. For the hobbyist, they were aspirational at best and sat at the higher end of the price scale. It’s already challenging to keep track of all the beauty brands out there — especially with the influx of celebrity lines and established luxury names — so what’s driving luxury fashion brands to venture into the beauty space? Read more now.

At Burburry London SS25, expectations were high. In recent fashion months, a recurring question has been: Will Burberry make a comeback? While brands like The Row, Toteme and Khatie can get away with basics and minimalism, it seems that so much more is expected from a house like Burberry. In a recent Instagram post, the brand describes the new garments as “born of function, grounded in heritage.” Aside from some surprising feathers and unexpected sequins, the overall focus was on wearability and streamlined simplicity. But is that enough to keep up with the rest of the legacy houses? Shown at the National Theatre with attendees including Barry Keogan, Skepta, Jack Harlow and couple Nara and Lucky Blue Smith, we've reviewed the highlights from their latest show by Daniel Lee.

A new luxury cannabis dispensary has made its way to Brooklyn. Situated in the historic Domino Sugar Factory on the Williamsburg waterfront, Gotham is changing the face of the cannabis retail space. Their mission? To thoughtfully merge lifestyle, community and culture in a space that serves Williamsburg and the greater New York City community.

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Makeup and skincare brands are completely different lanes on the beauty highway. Not everyone can formulate reliable makeup products in addition to effective skincare worth the price tag. With both of these markets stuffed to the brim with celebrity lines, lookalikes from Aliexpress, Temu and Amazon — and yet another person’s experimental pet project — it’s tough to see how doing both works out in the end. The hop from makeup to skincare is, usually, easy enough and it’s also often done. Most celebrity lines that have been successful in the beauty space will have an easy time offloading even the most basic cleansers, toners and face mists wrapped in their branding. Think Kylie Skin, Fenty Beauty and r.e.m. beauty. Taking the leap from skincare to makeup? That’s a bit more unusual. At least producing a face mist or lip oil is close enough to makeup that, if the brand already makes a good makeup product, doesn’t seem too far-fetched for them. Going from clinically tested serums to… pigments? Somehow it seems like a bigger leap. It’s not just going on before bed. It’s going on during the day or out to a party. And it better stay. From skincare-worthy foundations to lip treatments with serious moisture, we’ve compiled a list of the recent makeup launches from beauty brands that have successfully made the skincare-to-makeup leap.

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Dover Street Market — known for its daring retail experiences and art installations — is slated to launch in Paris this May. The store, housed in the former Hôtel de Coulanges, will feature Prada, Balenciaga, Miu Miu, Bottega Veneta, and other up-and-coming designers. Our fashion and lifestyle writer, Claire Stemen, writes "what’s interesting about the venture — its lack of marketing, its mixture of brands on the floor, and its emphasis on the in-person autonomous experience — is that it echoes the old-world way of retail. The constant barrage of retail spaces dedicated to one brand’s concept, of online experiences tweaked to individual tastes, and of the micro-managed way we’re meant to experience stores is, well, exhausting. It’d be nice to wander as you please, be confronted with someone else’s taste on a mannequin or rack, or get a chance to really touch the fabric in a physical store. The outright rejection of newer retail practices at Dover Street Market and some of their return to the 'old ways' feels revolutionary, instead of backward." Read more on The Territorie at the link below.

What do Lana Del Rey, Sabrina Carpenter, Usher, Alexandra Cooper, Iman Shumpert, Teyana Taylor and Nick Bosa all have in common? They’ve all starred in campaigns for Kim Kardashian’s modern shapewear and loungewear brand, SKIMS. Now, landing a SKIMS campaign is the Instagram equivalent of being on the cover of Vogue’s September issue— if one is to acknowledge digital marketing’s power in our cultural sphere. Our Fashion and Culture writer Maren Beverly writes "What exactly is so seductive or so genius about SKIMS? How has Kim Kardashian convinced us nothing is sexier than pricy, soft cotton on bare skin? The formula is simple: good products, but even better marketing. Cultivating an air of excitement around a brand that sells mostly function-driven clothes is no small fashion feat. Of course, everyone loves to shop for things they don’t need. But how many times have you bemoaned shopping for something you actually need: a white t-shirt, a strapless bra, a perfect bodysuit for that slinky, high-slit dress? Function is rarely exciting, but SKIMS’ editorial and partnership strategy has made us want to elevate all the basics in our closet." Read more on The Territorie at the link below. https://lnkd.in/eh3PjTq3