The Sutter Company

What makes your agency stand out? For independent agencies, a strong, authentic brand can be the difference between blending in and standing out to the right clients. On January 21, 1PM Eastern, Jody Sutter welcomes Sharon Napier, Founder of Partners + Napier to Just Ask Jody Live. Sharon has built a nationally recognized brand for her agency, twice ranked among the Top 20 Most Effective Agencies in North America by Effie Worldwide. Her approach, rooted in the belief that business is personal, has fostered a culture of trust, empathy, and deep client partnerships—all hallmarks of a standout brand. They’ll explore: - Why your agency’s brand is your ultimate differentiator. - Strategies Sharon has used to position Partners + Napier for growth and success. - Lessons Sharon has learned building a brand that’s recognized nationwide. Join us by registering below.

We're super-excited to bring you another live conversation with an expert who deeply understands marketers and what they expect from the agencies they work with. Lindsey Slaby is often dubbed a "CMO whisperer" and if you've followed her over that last decade since she launched her consultancy Sunday Dinner, you'll understand why. She is passionate about seeking out the very best marketing solutions for her clients, which have included Target, KFC, The North Face, NBCUniversal, Allergan & Nickelodeon. And she consistently challenges agencies to be their best version of themselves. She'll join Jody live to talk to her about what's on marketers' minds and how agencies like yours can better position their strengths to respond to those needs in your sales and marketing communications. Join us in the conversation on December 17 at 1:00 PM Eastern. RSVP by clicking below.

ONE MORE HOUR! Join Jody Sutter and Lindsey Slaby to discuss what's on marketers' minds and how agencies like yours can better position their strengths to respond to those needs. https://lnkd.in/e3jVEPvN

For small independent agencies, new business can feel like surfing a tsunami. It’s near impossible to carve out time to work on business development, and when you do, where do you start? For this reason, it helps to find **leverage** in your new business operation and one way to do that is to pitch with agencies that offer complementary services to your own. It can be an effective strategy if a partner agency has a foothold in a market that you want to enter. Or if it will help you remain competitive in a category without having to add more people or skills. There’s lots of upside, but there’s a downside as well. Here are a few things to keep in mind at each stage of the sales cycle: https://lnkd.in/ediZMWph #smallagency #independentagency #newbusinessstrategy #agencynewbusiness, #agencybusinessdevelopment

Our next guest on Just Ask Jody Live, Lindsey Slaby, consistently challenges agencies to be their best version of themselves. "CMO whisperer", an expert who deeply understands marketers and what they expect from the agencies they work with, will join Jody Sutter tomorrow. Make sure you're registered so you can join us live! https://lnkd.in/e3jVEPvN

Agencies are in a services business. And there are plenty of agencies that bend over backwards to show a prospective client they’re easy to do business with and willing to invest (sacrifice?) a lot to make this relationship a success. But here’s one situation in which you must put your agency first.

Next Tuesday, Jody Sutter will be going live with CMO whisperer Lindsey Slaby to discuss what's on marketers' minds and how agencies like yours can better position their strengths to respond to those needs in your sales and marketing communications. Register to join them. https://lnkd.in/e3jVEPvN

**NEW TIME** Join us at 3:30 PM US Eastern. When you deeply understand what's on the mind of your most important prospects, you enjoy a huge competitive advantage for pitching--and winning--new business for your agency. Problem is, your prospects don't exactly make themselves freely available to you for a deep conversation about their pressing marketing needs. You can make some pretty smart assumptions based on your own experience, but getting an insider's perspective is always a good idea. That's why I'm thrilled to welcome back Russel Wohlwerth as my guest on Just Ask Jody Live on Tuesday, November 19 at 3:30 PM Eastern. Russel is one of the best respected agency search consultants in the business and once again he'll be back to talk with me about what agencies must do to position themselves to meet marketers needs in 2025. I know for many of you it's been another tough year. It's increasingly hard to engage marketers in introductory conversations and when you do, the sales cycle is frustratingly long (and sometimes simply peters out with no explanation or communication from the client...) Join us! Set yourself up to win in 2025. Bring your toughest questions and tap into Russel's insights and experience.

ONE MORE HOUR! Join Jody Sutter and Russel Wohlwerth to discuss what agencies must do to position themselves to meet marketers needs in 2025. https://lnkd.in/e6fbi7JB

A 12-month plan encourages us to think big. And it’s the bigness that also gets us in trouble because it’s big enough to ignore. A year flies by faster than you’d expected, and if you haven’t reached your goals, you rationalize they were too big to begin with. What if you were to shrink a twelve-month new business plan into twelve weeks focusing on quarterly milestones rather than annual goals? https://lnkd.in/egs8Eprv #smallagency #newbusinessplan #newbusinessstrategy #agencynewbusiness, #agencybusinessdevelopment #quarterlysprint